| General consumer awareness of warnings regarding the consumption of alcoholic beverages. | |
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MedLine Citation:
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PMID: 20802539 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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Over the past two decades, the liquor industry in Japan has strived to address alcohol-related problems through initiatives such as warnings in the various media. In this study, we conducted an Internet-based questionnaire survey to examine general consumer awareness of such warnings, and the media by which they are conveyed, on the consumption of alcoholic beverages. A total of 985 subjects (males: 487, females: 498) in age groups ranging from 20s to 70s responded (response rate: 22.4%). The awareness rates for warnings regarding underage drinking, drunk driving, and drinking during pregnancy, and those for messages encouraging moderation in drinking, were 96.4%, 83.7%, 59.6%, and 45.5%, respectively. Logistic regression analysis adjusted for habitual alcohol consumption demonstrated significant gender- and/or age-based differences in the rates of awareness of warnings and the media publicizing them. For example, the odds ratio of awareness among women of warnings against underage drinking was significantly higher than that of awareness among men. Issues that must be addressed in the future include:(1) increasing public awareness about messages regarding drinking during pregnancy and drinking in moderation;(2) reviewing the wording of warnings to make them more effective;and (3) devising and employing, on a regular basis, more effective means of transmitting messages in consideration of gender and age. |
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Authors:
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Tadahiro Ohtsu; Akatsuki Kokaze; Naoki Shimada; Yoshitaka Kaneita; Takako Shirasawa; Hirotaka Ochiai; Hiromi Hoshino; Masahiro Takaishi |
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Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: Acta medica Okayama Volume: 64 ISSN: 0386-300X ISO Abbreviation: Acta Med. Okayama Publication Date: 2010 Aug |
Date Detail:
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Created Date: 2010-08-30 Completed Date: 2010-09-23 Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 0417611 Medline TA: Acta Med Okayama Country: Japan |
Other Details:
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Languages: eng Pagination: 225-32 Citation Subset: IM |
Affiliation:
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Department of Public Health, School of Medicine, Showa University, Shinagawa-ku, Tokyo 142-8555, Japan. tohtsu@med.showa-u.ac.jp |
Export Citation:
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| MeSH Terms | |
Descriptor/Qualifier:
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Adult Aged Alcohol Drinking / adverse effects* Awareness* Consumer Health Information / statistics & numerical data* Data Collection Female Humans Internet Japan Male Mass Media Middle Aged |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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