Document Detail


Gene cuisine or Frankenfood? The theory of reasoned action as an audience segmentation strategy for messages about genetically modified foods.
MedLine Citation:
PMID:  16316937     Owner:  NLM     Status:  MEDLINE    
Abstract/OtherAbstract:
Genetically modified (GM) foods are currently a controversial topic about which the lay public in the United States knows little. Formative research has demonstrated that the lay public is uncertain and concerned about GM foods. This study (N = 858) extends focus group research by using the Theory of Reasoned Action (TRA) to examine attitudes and subjective norms related to GM foods as a theoretical strategy for audience segmentation. A hierarchical cluster analysis revealed four unique audiences based on their attitude and subjective norm toward GM foods (ambivalent-biotech, antibiotech, biotech-normer, and biotech individual). Results are discussed in terms of the theoretical and practical significance for audience segmentation.
Authors:
Kami J Silk; Judith Weiner; Roxanne L Parrott
Related Documents :
12899427 - Suicides in northern india: causes, methods used and prevention.
10409987 - Filipino women living in canada: constructing meanings of body, food, and health.
18031867 - Constraints upon food provisioning practices in 'busy' women's lives: trade-offs which ...
9158847 - Similarities and differences in affective and cognitive origins of food likings and dis...
24312417 - Dopaminergic regulation of circadian food anticipatory activity rhythms in the rat.
21284237 - Food crises, food regimes and food movements: rumblings of reform or tides of transform...
Publication Detail:
Type:  Journal Article; Research Support, U.S. Gov't, P.H.S.    
Journal Detail:
Title:  Journal of health communication     Volume:  10     ISSN:  1081-0730     ISO Abbreviation:  J Health Commun     Publication Date:  2005 Dec 
Date Detail:
Created Date:  2005-11-30     Completed Date:  2006-01-31     Revised Date:  2007-11-14    
Medline Journal Info:
Nlm Unique ID:  9604100     Medline TA:  J Health Commun     Country:  England    
Other Details:
Languages:  eng     Pagination:  751-67     Citation Subset:  T    
Affiliation:
Department of Communication, Michigan State University, East Lansing, Michigan 48824, USA.
Export Citation:
APA/MLA Format     Download EndNote     Download BibTex
MeSH Terms
Descriptor/Qualifier:
Adolescent
Adult
Aged
Female
Focus Groups
Food, Genetically Modified*
Humans
Male
Middle Aged
Persuasive Communication*
United States
Grant Support
ID/Acronym/Agency:
R06/CCR417219/CC/CDC HHS

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine


Previous Document:  Designing and implementing E-health Applications in the UK's National Health Service.
Next Document:  Targeting adolescents? The content and frequency of alcoholic and nonalcoholic beverage ads in magaz...