Document Detail


Frequency and types of foods advertised on Saturday morning and weekday afternoon English- and Spanish-language American television programs.
MedLine Citation:
PMID:  19879496     Owner:  NLM     Status:  MEDLINE    
Abstract/OtherAbstract:
OBJECTIVE: To describe food advertised on networks serving children and youth, and to compare ads on English-language networks with ads on Spanish networks.
DESIGN: Analysis of television food advertisements appearing on Saturday morning and weekday afternoons in 2005-2006. A random sample of 1,130 advertisements appearing on 12 networks catering to Spanish-language, children, youth, Black youth, and general audiences were analyzed.
MAIN OUTCOME MEASURES: Each advertisement was coded for the nature of the item promoted, the selling propositions used, and any nutritional claims made.
ANALYSIS: Cross-tabulations using Fisher's exact test (P < .05 criterion).
RESULTS: One-fifth of commercials were for food. Food ads were especially prevalent on Saturday programs and children's networks. Seventy percent of food ads were for items high in sugar or fat. More than one fourth of food advertisements were for fast-food restaurants, which were especially common on MTV and Spanish-language networks. Ads for fruits and vegetables were rare (1.7%). One nutrition-related public service announcement was found for every 63 food ads.
CONCLUSIONS AND IMPLICATIONS: Food advertisements continue to promote less-healthful items. Until marketing of high calorie, low-nutrient food to children is restricted, education and media literacy remain the best strategies for mitigating advertising effects.
Authors:
Robert A Bell; Diana Cassady; Jennifer Culp; Rina Alcalay
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  Journal of nutrition education and behavior     Volume:  41     ISSN:  1878-2620     ISO Abbreviation:  J Nutr Educ Behav     Publication Date:    2009 Nov-Dec
Date Detail:
Created Date:  2009-11-02     Completed Date:  2010-01-25     Revised Date:  2013-01-15    
Medline Journal Info:
Nlm Unique ID:  101132622     Medline TA:  J Nutr Educ Behav     Country:  United States    
Other Details:
Languages:  eng     Pagination:  406-13     Citation Subset:  IM    
Affiliation:
Department of Communication, University of California-Davis, Davis, CA 95616, USA. rabell@ucdavis.edu
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MeSH Terms
Descriptor/Qualifier:
Advertising as Topic*
African Americans
Child
Child Nutrition Sciences / education*
Child Nutritional Physiological Phenomena
Dietary Fats / administration & dosage*
Dietary Sucrose / administration & dosage*
European Continental Ancestry Group
Fast Foods
Female
Food / classification*
Hispanic Americans
Humans
Male
Nutrition Policy
Nutritive Value
Television / statistics & numerical data*
United States
Chemical
Reg. No./Substance:
0/Dietary Fats; 0/Dietary Sucrose

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine


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