Document Detail

Food safety and consumer willingness to pay for certified traceable food in China.
MedLine Citation:
PMID:  20474057     Owner:  NLM     Status:  MEDLINE    
BACKGROUND: The September 2008 melamine outbreak in China has adversely affected perceptions of food safety among consumers. This paper presents a survey of the perception of food safety and willingness to pay for certified traceable (CT) food among the citizens of Jiangsu Province. It presents the critical necessity of establishing a food traceability system (FTS) to address possible similar outbreaks in the future. RESULTS: The results show that 36% of the respondents are strongly dissatisfied with food safety conditions in the province. Only 37% of the respondents have heard of FTS. Among the respondents who chose to buy CT food, 32% were unwilling to shoulder the extra cost. The consumers' overall satisfaction with food safety, awareness of FTS, gender, age, educational level and income are the main determinants of Chinese consumers' willingness to pay for CT food. CONCLUSION: Based on the results, it is proposed that the Chinese government pay attention to the mentality of its citizens when establishing an FTS and take measures to lift consumers' willingness to pay for CT food. Results of this study will provide valuable insights to developing countries.
Lingling Xu; Linhai Wu
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Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't    
Journal Detail:
Title:  Journal of the science of food and agriculture     Volume:  90     ISSN:  1097-0010     ISO Abbreviation:  J. Sci. Food Agric.     Publication Date:  2010 Jun 
Date Detail:
Created Date:  2010-05-17     Completed Date:  2010-11-01     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  0376334     Medline TA:  J Sci Food Agric     Country:  England    
Other Details:
Languages:  eng     Pagination:  1368-73     Citation Subset:  IM    
Copyright Information:
Copyright (c) 2010 Society of Chemical Industry.
School of Business, Jiangnan University, Wuxi, Jiangsi, China.
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MeSH Terms
Consumer Product Safety*
Consumer Satisfaction* / economics
Costs and Cost Analysis
Food Supply* / economics
Health Knowledge, Attitudes, Practice*
Middle Aged
Regression Analysis
Socioeconomic Factors
Young Adult

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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