| Food and nutrition in Canadian "prime time" television commercials. | |
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MedLine Citation:
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PMID: 8131138 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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Television is, arguably, the most influential mass medium and "prime time" viewing attracts the largest audiences. To assess the type, number and nutritional content of foods advertised on TV, commercial breaks during "prime time" (7:00 to 11:00 p.m.) on five Canadian channels (CBC-English, CBC-French, CTV, CFPL, Much Music) were recorded and analyzed. A similar analysis of Saturday morning children's TV commercials was also performed. Commercials for foods and food products constituted between 24-35% of all commercials, the largest advertising output for any group of products. The combination of food presented in commercials reflected average current consumption patterns. Of special concern was the emphasis on low nutrition beverages, especially beer, as well as snacks and candy on Much Music. While further government intervention to restrict advertising practices may be an impractical option, there is scope for increasing the alternative promotion of healthy dietary choices. |
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Authors:
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T Ostbye; J Pomerleau; M White; M Coolich; J McWhinney |
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Publication Detail:
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Type: Journal Article; Research Support, Non-U.S. Gov't |
Journal Detail:
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Title: Canadian journal of public health. Revue canadienne de santé publique Volume: 84 ISSN: 0008-4263 ISO Abbreviation: Can J Public Health Publication Date: 1993 Nov-Dec |
Date Detail:
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Created Date: 1994-04-15 Completed Date: 1994-04-15 Revised Date: 2009-11-19 |
Medline Journal Info:
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Nlm Unique ID: 0372714 Medline TA: Can J Public Health Country: CANADA |
Other Details:
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Languages: eng Pagination: 370-4 Citation Subset: IM |
Affiliation:
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Department of Epidemiology and Biostatistics, University of Western Ontario, London. |
Export Citation:
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APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
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Adult Advertising as Topic* Canada Child Evaluation Studies as Topic Food* Food Habits Humans Nutritional Sciences / education* Nutritive Value Television* |
| Comments/Corrections | |
Comment In:
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Can J Public Health. 1993 Nov-Dec;84(6):367-9
[PMID:
8131137
]
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From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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