Document Detail

Food and drink packaging: who is complaining and who should be complaining.
MedLine Citation:
PMID:  12236652     Owner:  NLM     Status:  MEDLINE    
This paper reports a questionnaire survey of shoppers at four supermarket stores in the UK. Regression analyses were used to determine factors in consumer complaints with the packaging of food and drink products. Neuroticism and treatment in hospital for an accident involving packaging in the last 3 years were significant associates. Analyses on who was most likely to suffer accidents or injuries while opening food and drink packaging indicated that handedness (that is, being left handed made accidents more likely) and scoring low on a measure of personal control during decision-making were significant associates. Analyses on who suffered the most serious accidents and injuries whilst opening food and drink packaging revealed that the decision-making style of social resistance (that is, the extent to which you resist asking for help from others) was related to susceptibility to the most severe accidents. These findings imply that individual factors (including both personal characteristics and personality traits) should be taken into account when considering the openability of packaging. The results of this study indicate that manufacturers should ensure that novel packaging closures have been tested on left handers in order to discover any unique difficulties for this sub-group, that packaging opening tools specifically for left-handed people should be made available and that manufacturers of packaging should always look at a 'worst case scenario' for their packaging closures as it is evident that some people will continue to struggle with difficult packaging until either they open it or they have injured themselves.
Belinda Winder; Keith Ridgway; Amy Nelson; James Baldwin
Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't    
Journal Detail:
Title:  Applied ergonomics     Volume:  33     ISSN:  0003-6870     ISO Abbreviation:  Appl Ergon     Publication Date:  2002 Sep 
Date Detail:
Created Date:  2002-09-18     Completed Date:  2003-01-29     Revised Date:  2006-11-15    
Medline Journal Info:
Nlm Unique ID:  0261412     Medline TA:  Appl Ergon     Country:  England    
Other Details:
Languages:  eng     Pagination:  433-8     Citation Subset:  IM    
Ibberson Centre, Department of Mechanical Engineering, University of Sheffield, UK.
Export Citation:
APA/MLA Format     Download EndNote     Download BibTex
MeSH Terms
Consumer Product Safety*
Consumer Satisfaction / statistics & numerical data*
Food Packaging / standards*
Great Britain
Middle Aged
Wounds and Injuries

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

Previous Document:  A methodology for evaluating the usability of audiovisual consumer electronic products.
Next Document:  Participatory ergonomics applied in installation work.