Document Detail

Food advertising on children's popular subscription television channels in Australia.
MedLine Citation:
PMID:  21463407     Owner:  NLM     Status:  In-Data-Review    
Objective: Trends on Australian free-to-air television show children continue to be exposed to a disproportionate amount of unhealthy food advertising. This study describes the nature and extent of food marketing on the Australian subscription television channels most popular with children. Methods: Advertisements broadcast on the six subscription television channels most popular with children were recorded over four days in February 2009. Advertised foods were coded as core/healthy, non-core/unhealthy or miscellaneous/other, and for persuasive marketing techniques (promotional characters, premium offers and nutrition claims). Results: The majority of foods advertised were non-core (72%), with a mean rate of 0.7 non-core food advertisements broadcast per hour, per channel. The frequency of non-core food advertisements differed significantly across channels. Persuasive techniques were used to advertise non-core foods less frequently than core and miscellaneous foods. Conclusions and implications: Non-core foods make up the majority of foods advertised on children's popular subscription channels. However, Australian children currently view less non-core food advertising on subscription television compared with free-to-air. Unlike free-to-air television, subscription services have the unique opportunity to limit inappropriate food marketing to children, given they are less reliant on advertising revenue.
Lana Hebden; Lesley King; Josephine Chau; Bridget Kelly
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Publication Detail:
Type:  Journal Article     Date:  2011-03-07
Journal Detail:
Title:  Australian and New Zealand journal of public health     Volume:  35     ISSN:  1753-6405     ISO Abbreviation:  Aust N Z J Public Health     Publication Date:  2011 Apr 
Date Detail:
Created Date:  2011-04-05     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9611095     Medline TA:  Aust N Z J Public Health     Country:  Australia    
Other Details:
Languages:  eng     Pagination:  127-30     Citation Subset:  IM    
Copyright Information:
© 2011 The Authors. ANZJPH © 2011 Public Health Association of Australia.
Prevention Research Collaboration, University of Sydney, New South Wales.
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From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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