| Food advertising on children's popular subscription television channels in Australia. | |
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MedLine Citation:
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PMID: 21463407 Owner: NLM Status: In-Data-Review |
Abstract/OtherAbstract:
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Objective: Trends on Australian free-to-air television show children continue to be exposed to a disproportionate amount of unhealthy food advertising. This study describes the nature and extent of food marketing on the Australian subscription television channels most popular with children. Methods: Advertisements broadcast on the six subscription television channels most popular with children were recorded over four days in February 2009. Advertised foods were coded as core/healthy, non-core/unhealthy or miscellaneous/other, and for persuasive marketing techniques (promotional characters, premium offers and nutrition claims). Results: The majority of foods advertised were non-core (72%), with a mean rate of 0.7 non-core food advertisements broadcast per hour, per channel. The frequency of non-core food advertisements differed significantly across channels. Persuasive techniques were used to advertise non-core foods less frequently than core and miscellaneous foods. Conclusions and implications: Non-core foods make up the majority of foods advertised on children's popular subscription channels. However, Australian children currently view less non-core food advertising on subscription television compared with free-to-air. Unlike free-to-air television, subscription services have the unique opportunity to limit inappropriate food marketing to children, given they are less reliant on advertising revenue. |
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Authors:
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Lana Hebden; Lesley King; Josephine Chau; Bridget Kelly |
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Publication Detail:
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Type: Journal Article Date: 2011-03-07 |
Journal Detail:
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Title: Australian and New Zealand journal of public health Volume: 35 ISSN: 1753-6405 ISO Abbreviation: Aust N Z J Public Health Publication Date: 2011 Apr |
Date Detail:
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Created Date: 2011-04-05 Completed Date: - Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 9611095 Medline TA: Aust N Z J Public Health Country: Australia |
Other Details:
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Languages: eng Pagination: 127-30 Citation Subset: IM |
Copyright Information:
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© 2011 The Authors. ANZJPH © 2011 Public Health Association of Australia. |
Affiliation:
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Prevention Research Collaboration, University of Sydney, New South Wales. |
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From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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