Document Detail

Federal trade commission regulation of food advertising to children: possibilities for a reinvigorated role.
MedLine Citation:
PMID:  20388868     Owner:  NLM     Status:  MEDLINE    
Growing awareness of the role that food and beverage advertising plays in the epidemic of childhood obesity has prompted calls for stricter oversight of advertising practices. The food and beverage industries have taken voluntary steps in this direction, but many commentators have called for increased government regulation. The mission of the Federal Trade Commission (FTC) makes it an obvious candidate to lead a new regulatory effort. However, the FTC has a troubled history in the area of children's advertising regulation, and several political and legal factors constrain its ability to act. This article reviews those obstacles as well as the opportunities that exist at present to expand FTC oversight of food advertising to children. The FTC has considerable latitude to regulate individual food advertisements more rigorously, either on the basis that they are deceptive or on the basis that they are unfair. Broader rule making under the unfairness authority would require congressional intervention to expand the FTC's scope of authority, but there exist possibilities for rule making under the deception doctrine. Finally, the FTC could strengthen its efforts to encourage the food industry to regulate its own advertising practices more stringently and could provide mechanisms for making voluntary initiatives more meaningful.
Michelle M Mello
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Publication Detail:
Type:  Journal Article; Legal Cases; Research Support, Non-U.S. Gov't    
Journal Detail:
Title:  Journal of health politics, policy and law     Volume:  35     ISSN:  1527-1927     ISO Abbreviation:  J Health Polit Policy Law     Publication Date:  2010 Apr 
Date Detail:
Created Date:  2010-04-14     Completed Date:  2010-07-29     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  7609331     Medline TA:  J Health Polit Policy Law     Country:  United States    
Other Details:
Languages:  eng     Pagination:  227-76     Citation Subset:  IM    
Harvard University, USA.
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MeSH Terms
Advertising as Topic / legislation & jurisprudence*
Choice Behavior
Food Industry / legislation & jurisprudence*
Government Regulation*
Obesity / prevention & control
United States
United States Federal Trade Commission / legislation & jurisprudence*

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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