Document Detail

MedLine Citation:
PMID:  18067464     Owner:  NLM     Status:  MEDLINE    
OBJECTIVE: To examine the impact of tanned female images on respondents' perceptions of attractiveness, healthiness, and height and weight estimations. METHOD: A 3 (light, medium, or dark tan) by 2 (male or female respondent) experimental design. RESULTS: Only male respondents perceived the dark-tanned woman as more physically attractive and thinner than both light- and medium-tanned women. Men also perceived the dark-tanned woman as more interpersonally attractive and healthier than the medium-tanned woman. CONCLUSIONS: Campaigns targeted at males need to reduce the perceptions that tanned females are healthier, thinner, and more attractive. Educational efforts targeting females need to reduce attraction-based motivations.
Smita C Banerjee; Shelly Campo; Kathryn Greene
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  American journal of health behavior     Volume:  32     ISSN:  1087-3244     ISO Abbreviation:  Am J Health Behav     Publication Date:    2008 May-Jun
Date Detail:
Created Date:  2007-12-10     Completed Date:  2008-08-14     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9602338     Medline TA:  Am J Health Behav     Country:  United States    
Other Details:
Languages:  eng     Pagination:  243-52     Citation Subset:  IM    
Communication and Health Issues Partnership for Education and Research, Rutgers University, New Brunswick, NJ 08901, USA.
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MeSH Terms
Attitude to Health*
Body Image
Health Surveys
Social Desirability*
Southeastern United States

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