Document Detail

Explicit Control of Implicit Responses: Simple Directives can alter IAT Performance.
MedLine Citation:
PMID:  21769299     Owner:  NLM     Status:  Publisher    
Research has begun to reveal the malleability of implicit prejudice. One measure of this construct, the race Implicit Association Test (IAT), represents a widely-used tool to assess individuals' positive and negative associations with different racial groups. In two studies, we demonstrate the capacity of salient pressures to alter implicit racial responses. In Study 1, an enhancement of promoting pressures through an explicit instruction to stereotype was sufficient to increase pro-White bias on the IAT. In Study 2, an enhancement of inhibiting pressures through a simple instruction to avoid stereotyping was sufficient to reduce pro-White bias. Taken together, the studies suggest that implicit prejudice is amenable to voluntary control through the use of simple, direct means.
Matthew Wallaert; Andrew Ward; Traci Mann
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Publication Detail:
Journal Detail:
Title:  Social psychology     Volume:  41     ISSN:  2151-2590     ISO Abbreviation:  -     Publication Date:  2010 Mar 
Date Detail:
Created Date:  2011-7-19     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  101561456     Medline TA:  Soc Psychol (Gott)     Country:  -    
Other Details:
Languages:  ENG     Pagination:  152-157     Citation Subset:  -    
Swarthmore College.
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Grant Support
R01 HL088887-06A1//NHLBI NIH HHS; R01 MH063795-05//NIMH NIH HHS

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