Document Detail

Examining the use of forceful language when designing exercise persuasive messages for adults: a test of conceptualizing reactance arousal as a two-step process.
MedLine Citation:
PMID:  18850395     Owner:  NLM     Status:  MEDLINE    
This investigation tests a conceptualization of reactance as a two-step process. This conceptualization was recently tested with college students, but research testing this conceptualization among primarily adult samples does not currently exist. Psychological reactance theory (PRT) states that individuals exposed to a threat or elimination of a freedom will experience reactance and subsequently be motivated to restore the freedom. Specifically, it is hypothesized that individuals will perceive persuasive messages containing forceful language as a threat to their personal freedom, which will be followed by reactance, manifested in a latent variable composed of anger and negative cognitions. This hypothesis was tested within the context of persuasive messages aimed at encouraging members (N = 247) to participate in weight lifting or group exercise programs at a health and fitness center. Results support conceptualizing reactance as a 2-step process. In addition, results indicate that a primarily adult sample responds unfavorably to forceful persuasive messages advocating the aforementioned exercise activities. In finding support for conceptualizing reactance as a two-step process, we encourage health campaigners and PRT researchers to employ this measure to provide consistency to future PRT studies.
Brian L Quick; Jennifer R Considine
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Publication Detail:
Type:  Journal Article; Randomized Controlled Trial    
Journal Detail:
Title:  Health communication     Volume:  23     ISSN:  1532-7027     ISO Abbreviation:  Health Commun     Publication Date:  2008 Sep 
Date Detail:
Created Date:  2008-10-13     Completed Date:  2008-12-30     Revised Date:  2014-03-25    
Medline Journal Info:
Nlm Unique ID:  8908762     Medline TA:  Health Commun     Country:  United States    
Other Details:
Languages:  eng     Pagination:  483-91     Citation Subset:  IM    
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MeSH Terms
Aged, 80 and over
Choice Behavior*
Defense Mechanisms*
Exercise / psychology*
Fitness Centers
Group Processes*
Middle Aged
Persuasive Communication*
Resistance Training*
Southwestern United States
Young Adult

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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