Document Detail

Evaluation of an arthritis communication campaign to promote physical activity in two cities.
MedLine Citation:
PMID:  19321885     Owner:  NLM     Status:  In-Process    
Two communications campaigns (a "standard" campaign and an "enhanced" campaign linked to a physical activity opportunity) are evaluated to increase physical activity among people with arthritis. A pre- (n = 295) and post- (n = 806) intervention random sample telephone survey is conducted in two cities to measure the population effect of the campaigns. There are no changes in overall message awareness, beliefs, or behaviors related to physical activity and arthritis management in either city. Significant changes in message awareness and exercise frequency are found in subgroups in both cities, but the results do not show an advantage to enhancing the campaign with a local physical activity opportunity. An inability to saturate the market may partly explain why no overall significant increase in message awareness is found after the campaign. A high level of message awareness among respondents before the campaign may also have made it more difficult to affect measured outcomes.
Angela M Boardman; Sibylle H Lob; Norman Fineman; Pamela Ford-Keach; Patrick Fox
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Publication Detail:
Type:  Journal Article; Research Support, U.S. Gov't, P.H.S.     Date:  2009-03-25
Journal Detail:
Title:  Health promotion practice     Volume:  12     ISSN:  1524-8399     ISO Abbreviation:  Health Promot Pract     Publication Date:  2011 Jan 
Date Detail:
Created Date:  2011-01-03     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  100890609     Medline TA:  Health Promot Pract     Country:  United States    
Other Details:
Languages:  eng     Pagination:  116-25     Citation Subset:  IM    
Washington State Department of Health, Olympia, Washington, USA.
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MeSH Terms
Grant Support
U58/CCU917155//PHS HHS

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