Document Detail

European beef consumers' interest in a beef eating-quality guarantee Insights from a qualitative study in four EU countries.
MedLine Citation:
PMID:  19961887     Owner:  NLM     Status:  MEDLINE    
Consumer demand in relation to food is shifting towards products that are safe, nutritious, and of good eating quality. Beef consumers are demanding for experience quality that matches their expectations, particularly with respect to beef tenderness. The development of a beef quality grading and guarantee system obtained through muscle profiling research, can allow the beef industry to meet these demands. A qualitative consumer study has been carried out with beef consumers in France, Spain, United Kingdom and Germany to assess their opinions about beef muscle profiling and their interest in a beef eating-quality guarantee. Findings indicate that both concepts are well accepted by European beef consumers, although not unconditional. Participants express some reserve related to the possible upgrading of lower value cuts, too much standardisation, and the fact that tenderness is to some extent subjective. They further require the system to be simple, sufficiently documented and independent-party controlled. This study indicates good opportunities for the development of a beef eating-quality guarantee system in Europe. As an increase in consumers' satisfaction could lead to higher consumption rates and industry profitability, the introduction of an eating-quality guarantee system can contribute to market development and improved competitiveness of the European beef industry.
Wim Verbeke; Lynn Van Wezemael; Marcia D de Barcellos; Jens O K?gler; Jean-Fran?ois Hocquette; ?ydis Ueland; Klaus G Grunert
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Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't     Date:  2009-12-02
Journal Detail:
Title:  Appetite     Volume:  54     ISSN:  1095-8304     ISO Abbreviation:  Appetite     Publication Date:  2010 Apr 
Date Detail:
Created Date:  2010-03-01     Completed Date:  2010-05-04     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  8006808     Medline TA:  Appetite     Country:  England    
Other Details:
Languages:  eng     Pagination:  289-96     Citation Subset:  IM    
Copyright Information:
Copyright 2009 Elsevier Ltd. All rights reserved.
Ghent University, Department of Agricultural Economics, Coupure Links 653, B-9000 Ghent, Belgium.
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MeSH Terms
Consumer Product Safety
Consumer Satisfaction*
Focus Groups
Food Technology / standards*
Meat / classification,  standards*
Middle Aged
Quality Control*
Young Adult

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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