| Essential marketing tips: build your own brand one step at a time. | |
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MedLine Citation:
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PMID: 20974389 Owner: NLM Status: In-Process |
Abstract/OtherAbstract:
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This article discusses about physicians and their practice in terms of a "brand" that is described as one's persona and unique traits. By developing and portraying the uniqueness and singularity of the physician and the practice, one becomes open and transparent to clients for greatest patient satisfaction. Along with some background stories of well-known merchandise brands, presented are tips and advice for branding and selling oneself and one's medical practice. Very practical assignments are recommended for the physician to look at his or her own practice and how it appears to others on the "outside looking in." |
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Authors:
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Candace Crowe |
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Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: Facial plastic surgery clinics of North America Volume: 18 ISSN: 1558-1926 ISO Abbreviation: Facial Plast Surg Clin North Am Publication Date: 2010 Nov |
Date Detail:
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Created Date: 2010-10-26 Completed Date: - Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 9414907 Medline TA: Facial Plast Surg Clin North Am Country: United States |
Other Details:
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Languages: eng Pagination: 499-502 Citation Subset: IM |
Copyright Information:
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Copyright © 2010 Elsevier Inc. All rights reserved. |
Affiliation:
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Candace Crowe Design, 3452 Lake Lynda Drive, Suite 160, Orlando, FL 32817, USA. candace@candacecrowe.com |
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From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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