| Eight worst advertising mistakes. | |
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MedLine Citation:
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PMID: 20974390 Owner: NLM Status: In-Process |
Abstract/OtherAbstract:
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This article presents strategies for advertising the medical practice. The emphasis is on breaking out of the old rules of how one should advertise and delves into asking questions that lead to a true strategy unique to one's medical practice and offerings. The article discusses the myriad ways to think about and create a patient-centered approach, turning from "here is what we offer" to instead "what you want we offer." |
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Authors:
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Catherine Maley |
Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: Facial plastic surgery clinics of North America Volume: 18 ISSN: 1558-1926 ISO Abbreviation: Facial Plast Surg Clin North Am Publication Date: 2010 Nov |
Date Detail:
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Created Date: 2010-10-26 Completed Date: - Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 9414907 Medline TA: Facial Plast Surg Clin North Am Country: United States |
Other Details:
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Languages: eng Pagination: 503-8 Citation Subset: IM |
Copyright Information:
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Copyright © 2010 Elsevier Inc. All rights reserved. |
Affiliation:
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Cosmetic Image Marketing, 3001 Bridgeway Boulevard, Suite K266, Sausalito, CA 94965, USA. catherine@cosmeticimagemarketing.com |
Export Citation:
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Descriptor/Qualifier:
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From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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