Document Detail


Eight worst advertising mistakes.
MedLine Citation:
PMID:  20974390     Owner:  NLM     Status:  In-Process    
Abstract/OtherAbstract:
This article presents strategies for advertising the medical practice. The emphasis is on breaking out of the old rules of how one should advertise and delves into asking questions that lead to a true strategy unique to one's medical practice and offerings. The article discusses the myriad ways to think about and create a patient-centered approach, turning from "here is what we offer" to instead "what you want we offer."
Authors:
Catherine Maley
Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  Facial plastic surgery clinics of North America     Volume:  18     ISSN:  1558-1926     ISO Abbreviation:  Facial Plast Surg Clin North Am     Publication Date:  2010 Nov 
Date Detail:
Created Date:  2010-10-26     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9414907     Medline TA:  Facial Plast Surg Clin North Am     Country:  United States    
Other Details:
Languages:  eng     Pagination:  503-8     Citation Subset:  IM    
Copyright Information:
Copyright © 2010 Elsevier Inc. All rights reserved.
Affiliation:
Cosmetic Image Marketing, 3001 Bridgeway Boulevard, Suite K266, Sausalito, CA 94965, USA. catherine@cosmeticimagemarketing.com
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From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine


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