| The Effects of Source Credibility in the Presence or Absence of Prior Attitudes: Implications for the Design of Persuasive Communication Campaigns. | |
| | |
MedLine Citation:
|
PMID: 21625405 Owner: NLM Status: Publisher |
Abstract/OtherAbstract:
|
Most theories of persuasion predict that limited ability and motivation to think about communications should increase the impact of source credibility on persuasion. Furthermore, this effect is assumed to occur, regardless of whether or not the recipients have prior attitudes. In this study, the effects of source credibility, ability, and motivation (knowledge, message repetition, relevance) on persuasion were examined meta-analytically across both attitude formation and change conditions. Findings revealed that the Source Credibility × Ability/Motivation interaction emerged only when participants lacked prior attitudes and were unable to form a new attitude based on the message content. In such settings, the effects of source credibility decayed rapidly. The implications of these findings for applied communication campaigns are discussed. |
| | |
Authors:
|
G Tarcan Kumkale; Dolores Albarracín; Paul J Seignourel |
Related Documents
:
|
21227885 - Interspecific competition and the structure of bird guilds in boreal europe: the import... 11847335 - Electrical anisotropy below slow- and fast-moving plates: paleoflow in the upper mantle? 8090405 - Initial experience with the boyle uterine elevator. 2396805 - Management of sharp and penetrating foreign bodies of the upper aerodigestive tract. 9638825 - A miniaturized artificial mastoid using a skull simulator. 16060505 - A solution to the charging problems in capacitive micromachined ultrasonic transducers. |
Publication Detail:
|
Type: JOURNAL ARTICLE |
Journal Detail:
|
Title: Journal of applied social psychology Volume: 40 ISSN: 0021-9029 ISO Abbreviation: - Publication Date: 2010 Jun |
Date Detail:
|
Created Date: 2011-5-31 Completed Date: - Revised Date: - |
Medline Journal Info:
|
Nlm Unique ID: 0321050 Medline TA: J Appl Soc Psychol Country: - |
Other Details:
|
Languages: ENG Pagination: 1325-1356 Citation Subset: - |
Affiliation:
|
Koç University Istanbul, Turkey. |
Export Citation:
|
APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
|
|
| Grant Support | |
ID/Acronym/Agency:
|
K01 MH001861-01//NIMH NIH HHS; R01 NR008325-01//NINR NIH HHS |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
Previous Document: Beyond Fast Mapping.
Next Document: Designing Neural Networks in Culture: Experiments are described for controlled growth, of nerve cell...