Document Detail


The effect of food label cues on perceptions of quality and purchase intentions among high-involvement consumers with varying levels of nutrition knowledge.
MedLine Citation:
PMID:  22336335     Owner:  NLM     Status:  MEDLINE    
Abstract/OtherAbstract:
OBJECTIVE: To determine whether differences in nutrition knowledge affected how women (a high-involvement group) interpreted intrinsic cues (ingredient list) and extrinsic cues ("all natural" label) on food labels.
METHODS: A 2 (intrinsic cue) × 2 (extrinsic cue) × 2 (nutrition knowledge expert vs novice) within-subject factorial design was used. Participants were 106 female college students (61 experts, 45 novices). Dependent variables were perception of product quality and purchase intention.
RESULTS: As predicted by the elaboration likelihood model, experts used central route processing to scrutinize intrinsic cues and make judgments about food products. Novices used peripheral route processing to make simple inferences about the extrinsic cues in labels.
CONCLUSIONS AND IMPLICATIONS: Consumers' levels of nutrition knowledge influenced their ability to process food labels. The United States Food and Drug Administration should regulate the "all natural" food label, because this claim is likely to mislead most consumers.
Authors:
Amber Walters; Marilee Long
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Publication Detail:
Type:  Journal Article     Date:  2012-02-13
Journal Detail:
Title:  Journal of nutrition education and behavior     Volume:  44     ISSN:  1878-2620     ISO Abbreviation:  J Nutr Educ Behav     Publication Date:    2012 Jul-Aug
Date Detail:
Created Date:  2012-06-26     Completed Date:  2012-09-12     Revised Date:  2013-01-15    
Medline Journal Info:
Nlm Unique ID:  101132622     Medline TA:  J Nutr Educ Behav     Country:  United States    
Other Details:
Languages:  eng     Pagination:  350-4     Citation Subset:  IM    
Copyright Information:
Copyright © 2012 Society for Nutrition Education and Behavior. Published by Elsevier Inc. All rights reserved.
Affiliation:
Department of Journalism and Technical Communication, Colorado State University, Fort Collins, CO 80523, USA.
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MeSH Terms
Descriptor/Qualifier:
Female
Food / standards*
Food Labeling*
Health Knowledge, Attitudes, Practice*
Humans
Intention
Marketing
Nutritive Value
Perception
Persuasive Communication
Questionnaires
Young Adult

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine


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