| The effect of food label cues on perceptions of quality and purchase intentions among high-involvement consumers with varying levels of nutrition knowledge. | |
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MedLine Citation:
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PMID: 22336335 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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OBJECTIVE: To determine whether differences in nutrition knowledge affected how women (a high-involvement group) interpreted intrinsic cues (ingredient list) and extrinsic cues ("all natural" label) on food labels. METHODS: A 2 (intrinsic cue) × 2 (extrinsic cue) × 2 (nutrition knowledge expert vs novice) within-subject factorial design was used. Participants were 106 female college students (61 experts, 45 novices). Dependent variables were perception of product quality and purchase intention. RESULTS: As predicted by the elaboration likelihood model, experts used central route processing to scrutinize intrinsic cues and make judgments about food products. Novices used peripheral route processing to make simple inferences about the extrinsic cues in labels. CONCLUSIONS AND IMPLICATIONS: Consumers' levels of nutrition knowledge influenced their ability to process food labels. The United States Food and Drug Administration should regulate the "all natural" food label, because this claim is likely to mislead most consumers. |
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Authors:
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Amber Walters; Marilee Long |
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Publication Detail:
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Type: Journal Article Date: 2012-02-13 |
Journal Detail:
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Title: Journal of nutrition education and behavior Volume: 44 ISSN: 1878-2620 ISO Abbreviation: J Nutr Educ Behav Publication Date: 2012 Jul-Aug |
Date Detail:
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Created Date: 2012-06-26 Completed Date: 2012-09-12 Revised Date: 2013-01-15 |
Medline Journal Info:
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Nlm Unique ID: 101132622 Medline TA: J Nutr Educ Behav Country: United States |
Other Details:
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Languages: eng Pagination: 350-4 Citation Subset: IM |
Copyright Information:
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Copyright © 2012 Society for Nutrition Education and Behavior. Published by Elsevier Inc. All rights reserved. |
Affiliation:
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Department of Journalism and Technical Communication, Colorado State University, Fort Collins, CO 80523, USA. |
Export Citation:
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| MeSH Terms | |
Descriptor/Qualifier:
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Female Food / standards* Food Labeling* Health Knowledge, Attitudes, Practice* Humans Intention Marketing Nutritive Value Perception Persuasive Communication Questionnaires Young Adult |
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