Document Detail

Don't be a flamin' fool: effectiveness of an adult burn prevention media campaign in two regions in Queensland, Australia--an interventional study.
MedLine Citation:
PMID:  23354265     Owner:  NLM     Status:  MEDLINE    
BACKGROUND: Major burn injuries cause devastating physical and psychosocial morbidity, combined with significant health care and community costs. The aim of this study was to evaluate the effectiveness of a targeted burn prevention message on burn safety knowledge and behavior.
METHODS: An 11-year retrospective review of patients admitted to an adult tertiary burn center identified flammable liquid burn injuries in males older than 15 years as 23% of admissions and the most common preventable injury. Burn safety knowledge and experience were measured in a single-blinded, controlled, restricted (male, >15 years), interventional, (therapeutic) prevention study using a total of 2,053 computer-assisted telephone interviews in an intervention region (IR) and control region. A two-week multimedia campaign with the theme "Don't Be a Flamin' Fool" was delivered in the IR.
RESULTS: The preintervention survey revealed that 13% (218 of 1,637) reported having previously had a gasoline (petrol) burn. Following the intervention, there was a higher percentage of respondents in the IR that had seen or heard a burn prevention message in the previous 3 months (51% vs. 10%; p < 0.001) and perceived that gasoline was a danger when used to start a fire (97% vs. 91%; p = 0.001), that any volume of gasoline was unsafe (85% vs. 65%; p < 0.001), and that gasoline can explode (96% vs. 92%; p = 0.001). Awareness and memory reverted to preintervention levels at 12 months. Eighty-three percent of respondents (100 of 120) who had seen the "Flamin' Fool" campaign thought it was effective in getting its message across.
CONCLUSION: This collaborative study found that a media prevention message had a significant impact on burn safety knowledge, which diminished over time.
Michael J Muller; Joel M Dulhunty; Jennifer D Paratz; John M Harrison; Bruce R Redman
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Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't    
Journal Detail:
Title:  The journal of trauma and acute care surgery     Volume:  74     ISSN:  2163-0763     ISO Abbreviation:  J Trauma Acute Care Surg     Publication Date:  2013 Feb 
Date Detail:
Created Date:  2013-01-28     Completed Date:  2013-04-05     Revised Date:  2013-09-25    
Medline Journal Info:
Nlm Unique ID:  101570622     Medline TA:  J Trauma Acute Care Surg     Country:  United States    
Other Details:
Languages:  eng     Pagination:  652-7     Citation Subset:  AIM; IM    
Professor Stuart Pegg Adult Burn Centre, Royal Brisbane and Women's Hospital, Brisbane, Australia.
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MeSH Terms
Burns / epidemiology,  prevention & control*
Chi-Square Distribution
Fuel Oils
Health Knowledge, Attitudes, Practice
Health Promotion* / methods,  standards
Mass Media
Middle Aged
Program Evaluation
Queensland / epidemiology
Retrospective Studies
Single-Blind Method
Reg. No./Substance:
0/Fuel Oils

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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