Document Detail

Does point-of-purchase nutrition labeling influence meal selections? A test in an Army cafeteria.
MedLine Citation:
PMID:  12901467     Owner:  NLM     Status:  MEDLINE    
OBJECTIVE: This study assessed the effectiveness of nutrition labeling on sales of targeted entrees and measured the perceived influence that factors such as taste, quality, appearance, fat content, calorie content, and price had on meal selection behavior within an Army cafeteria. METHODS: A quasi-experimental design was used to compare targeted entrée sales between a 1-year baseline period and two 30-day postintervention periods, after the placement of entrée nutrition labels. A brief questionnaire, distributed to 149 patrons, measured the perceived influence of the aforementioned factors on selections. RESULTS: Analysis of variance detected no significant differences in sales between baseline and the two intervention periods; the factors of taste and quality were rated most influential to meal selection (p < 0.000). CONCLUSIONS: A marketing campaign focusing on the health attributes of targeted entrée items was not successful in boosting sales. Sensory attributes (i.e., taste, quality, and appearance) appear to be more influential to meal selection.
Allen D Sproul; Deborah D Canter; Jeffrey B Schmidt
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  Military medicine     Volume:  168     ISSN:  0026-4075     ISO Abbreviation:  Mil Med     Publication Date:  2003 Jul 
Date Detail:
Created Date:  2003-08-06     Completed Date:  2003-09-17     Revised Date:  2004-11-17    
Medline Journal Info:
Nlm Unique ID:  2984771R     Medline TA:  Mil Med     Country:  United States    
Other Details:
Languages:  eng     Pagination:  556-60     Citation Subset:  IM    
81 Medical Support Squadron/SGSD, Keesler AFB, MS 39534-2519, USA.
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MeSH Terms
Analysis of Variance
Attitude to Health
Commerce / statistics & numerical data*
Decision Making
Dietary Fats
Energy Intake
Food Labeling / standards*
Food Preferences / psychology*
Food Services / statistics & numerical data*
Military Medicine / statistics & numerical data*
Military Personnel / psychology*
Nutritive Value
Obesity / epidemiology,  prevention & control
United States / epidemiology
Reg. No./Substance:
0/Dietary Fats

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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