| Divergence between strength indicators in packaging and cigarette engineering: a case study of Marlboro varieties in Australia and the USA. | |
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MedLine Citation:
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PMID: 20530138 Owner: NLM Status: In-Process |
Abstract/OtherAbstract:
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OBJECTIVES: To investigate how the tobacco industry is adapting to regulatory action in accordance with provisions of the Framework Convention on Tobacco Control that targets misleading packaging and labelling. To relate the packaging and labelling of new cigarette varieties to their construction and performance. METHODS: The principal design features and tar, nicotine and carbon monoxide yields of the Marlboro 'brand family' in Australia were measured and compared with those of the US equivalents. RESULTS: Marlboro Red and Blue/Medium, could not be differentiated in preliminary tests in Australia, but were different in the USA. However, yield testing showed Marlboro Blue/Medium did not have lower tar and nicotine yields in either country, indeed being higher in Australia. CONCLUSIONS: Colour can be used to market cigarettes as 'milder', independently of ISO yields and 'Light'/'Mild' descriptors. Banning of 'Light' and 'Mild' brand descriptors may be inadequate to end belief in less harmful cigarettes so long as the tobacco industry remains free to engineer 'mildness' and to use colours, other descriptors and design features to characterise varieties it wants to market as 'milder'. |
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Authors:
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Bill King; Ron Borland; Shadeed Abdul-Salaam; Gregory Polzin; David Ashley; Clifford Watson; Richard J O'Connor |
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Publication Detail:
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Type: Journal Article; Research Support, N.I.H., Extramural; Research Support, Non-U.S. Gov't Date: 2010-06-07 |
Journal Detail:
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Title: Tobacco control Volume: 19 ISSN: 1468-3318 ISO Abbreviation: Tob Control Publication Date: 2010 Oct |
Date Detail:
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Created Date: 2010-09-29 Completed Date: - Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 9209612 Medline TA: Tob Control Country: England |
Other Details:
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Languages: eng Pagination: 398-402 Citation Subset: IM |
Affiliation:
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The Cancer Council Victoria, 100 Drummond Street, Carlton, Victoria 3053, Australia. bill.king@cancervic.org.au |
Export Citation:
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| Grant Support | |
ID/Acronym/Agency:
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P50 CA111236/CA/NCI NIH HHS |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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