| Displaying employee testimonials on recruitment web sites: effects of communication media, employee race, and job seeker race on organizational attraction and information credibility. | |
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MedLine Citation:
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PMID: 19702377 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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This study investigated participants' reactions to employee testimonials presented on recruitment Web sites. The authors manipulated the presence of employee testimonials, richness of media communicating testimonials (video with audio vs. picture with text), and representation of racial minorities in employee testimonials. Participants were more attracted to organizations and perceived information as more credible when testimonials were included on recruitment Web sites. Testimonials delivered via video with audio had higher attractiveness and information credibility ratings than those given via picture with text. Results also showed that Blacks responded more favorably, whereas Whites responded more negatively, to the recruiting organization as the proportion of minorities shown giving testimonials on the recruitment Web site increased. However, post hoc analyses revealed that use of a richer medium (video with audio vs. picture with text) to communicate employee testimonials tended to attenuate these racial effects. |
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Authors:
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H Jack Walker; Hubert S Feild; William F Giles; Achilles A Armenakis; Jeremy B Bernerth |
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Publication Detail:
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Type: Journal Article; Multicenter Study; Randomized Controlled Trial |
Journal Detail:
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Title: The Journal of applied psychology Volume: 94 ISSN: 0021-9010 ISO Abbreviation: - Publication Date: 2009 Sep |
Date Detail:
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Created Date: 2009-08-25 Completed Date: 2009-10-06 Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 0222526 Medline TA: J Appl Psychol Country: United States |
Other Details:
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Languages: eng Pagination: 1354-64 Citation Subset: IM |
Affiliation:
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Area of Management, Rawls College of Business, TexasTech University, Lubbock, TX 79409, USA. jack.walker@ttu.edu |
Export Citation:
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APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
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Adult African Americans / psychology Attitude Audiovisual Aids* Cultural Diversity European Continental Ancestry Group / psychology Female Humans Internet* Male Multivariate Analysis Personnel Selection / methods* Persuasive Communication* United States |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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