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Different attitudes toward humor between Chinese and American students: evidence from the Implicit Association Test.
MedLine Citation:
PMID:  22049652     Owner:  NLM     Status:  In-Process    
Abstract/OtherAbstract:
Although cross-cultural research indicates that Chinese people demonstrate less humor than do Americans, little research addresses the reasons. This cross-cultural difference may be largely due to different implicit attitudes toward humor held by Chinese and Americans, deeply rooted in the two cultural traditions. Both self-report evaluation and the Implicit Association Test (IAT) were used to compare Chinese and American attitudes toward humor. Although 60 Chinese undergraduate students showed no significant difference from 33 American exchange students in explicit attitudes toward humor, the former associated humor more frequently with unpleasant adjectives and seriousness with pleasant adjectives on the IAT; the opposite pattern was found for the American group. This indicated a negative implicit attitude toward humor among the Chinese students.
Authors:
Feng Jiang; Xiao Dong Yue; Su Lu
Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  Psychological reports     Volume:  109     ISSN:  0033-2941     ISO Abbreviation:  Psychol Rep     Publication Date:  2011 Aug 
Date Detail:
Created Date:  2011-11-04     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  0376475     Medline TA:  Psychol Rep     Country:  United States    
Other Details:
Languages:  eng     Pagination:  99-107     Citation Subset:  IM    
Affiliation:
Department of Applied Social Studies, City University of Hong Kong, China.
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