| Determinants of Department of Veterans Affairs hearing aid brand dispensing by individual audiologists. | |
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MedLine Citation:
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PMID: 21938670 Owner: NLM Status: In-Data-Review |
Abstract/OtherAbstract:
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Department of Veterans Affairs (VA) audiologists were surveyed regarding their perceptions and evaluations of hearing aid (HA) brands on seven factors previously published in peer-reviewed research as important to the HA brand preference decision of audiologists. One of the seven factors formed a distinct dimension of brand differentiation based on Contract Pricing (dimension 1). Brand perceptions for the other six factors were highly correlated with one another; this dimension of correlated perceptions was labeled Propensity to Dispense Based on a Gestalt Percept (dimension 2). That is, a direct relation exists between the collective perception of HA brand and its likelihood of being dispensed. These two dimensions accounted for 93.1% of the variance in the perceived differences among the HA brands surveyed. Joint-space mapping was used to model the effect of altering perceptions on VA HA brand dispensing. Results indicate that few VA audiologists (7.7%) dispense HA brands in majority association with contract pricing. Instead, the vast majority (77%) form brand preferences in majority association with their individualized perceptions. |
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Authors:
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Earl E Johnson |
Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: Journal of rehabilitation research and development Volume: 48 ISSN: 1938-1352 ISO Abbreviation: J Rehabil Res Dev Publication Date: 2011 |
Date Detail:
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Created Date: 2011-09-22 Completed Date: - Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 8410047 Medline TA: J Rehabil Res Dev Country: United States |
Other Details:
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Languages: eng Pagination: 865-80 Citation Subset: IM |
Affiliation:
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AuD, PhD. Mountain Home VA Medical Center, PO Box 4000, Audiology-126, Mountain Home, TN 37684. earl.johnson@va.gov. |
Export Citation:
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From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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