Document Detail

Decision-making in the dairy aisle: maximizing taste, health, cost and family considerations.
MedLine Citation:
PMID:  18538059     Owner:  NLM     Status:  MEDLINE    
PURPOSE: To gain insight into the decision-making processes used by women when selecting dairy and dairy alternative foods, including examination of the role of bone health concerns. METHODS: Semi-structured, point-of-purchase interviews were conducted with a convenience sample of 30 female grocery shoppers. Constant comparative data analysis was used to generate themes on shoppers' decision-making processes. RESULTS: Women considered multiple issues in their dairy and dairy alternative food choice strategies: taste was most often associated with the fat and sugar content of foods; health concerns were centred on achieving an acceptable body weight and preventing osteoporosis and cardiovascular disease, and women chose foods to satisfy other family members' needs and preferences and to obtain "good food value." Women prioritized their food choices by weighing the value of each issue, which led to a strategic process for "maximizing the value" of their food choices. The availability of a wide range of dairy and dairy alternative foods meant that in most instances, it was unnecessary for women to "trade off" one area of concern for another. CONCLUSIONS: Dietitians and nutrition educators can help women make dietary changes by helping them identify foods that they perceive as meeting a variety of needs.
Gail K Hammond; Gwen E Chapman
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Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't    
Journal Detail:
Title:  Canadian journal of dietetic practice and research : a publication of Dietitians of Canada = Revue canadienne de la pratique et de la recherche en diététique : une publication des Diététistes du Canada     Volume:  69     ISSN:  1486-3847     ISO Abbreviation:  Can J Diet Pract Res     Publication Date:  2008  
Date Detail:
Created Date:  2008-06-09     Completed Date:  2008-08-11     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9811151     Medline TA:  Can J Diet Pract Res     Country:  Canada    
Other Details:
Languages:  eng     Pagination:  66-70     Citation Subset:  IM    
Food, Nutrition & Health, Faculty of Land & Food Systems, University of British Columbia, Vancouver, BC, Canada.
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MeSH Terms
Calcium, Dietary
Costs and Cost Analysis
Dairy Products / analysis*,  economics*
Decision Making*
Dietary Fats / administration & dosage
Health Food
Interviews as Topic
Middle Aged
Osteoporosis / prevention & control*
Taste / physiology
Women's Health*
Reg. No./Substance:
0/Calcium, Dietary; 0/Dietary Fats

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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