Document Detail

A Current Appraisal of Health- and Nutrition-Related Claims in Magazine Food Advertisements.
MedLine Citation:
PMID:  23324114     Owner:  NLM     Status:  Publisher    
This article reports a content analysis of health- and nutrition-related claims used in food advertisements in popular women's and men's magazines. The authors analyzed 734 food ads and 100 magazine issues. Their research shows that nutrient content claims (i.e., ones that focus on a specific nutrient component such as "low in fat") are the most predominantly used, followed by general nutrition claims, structure/function claims, and healthy claims. The least used category is health claims, in which the advertised food is linked to reduced risk of a disease or health problem. The use of health- and nutrition-related claims differs across different food groups and types of magazines.
Xiaoli Nan; Rowena Briones; Hongmei Shen; Hua Jiang; Ai Zhang
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Publication Detail:
Type:  JOURNAL ARTICLE     Date:  2013-1-16
Journal Detail:
Title:  Journal of health communication     Volume:  -     ISSN:  1087-0415     ISO Abbreviation:  J Health Commun     Publication Date:  2013 Jan 
Date Detail:
Created Date:  2013-1-17     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9604100     Medline TA:  J Health Commun     Country:  -    
Other Details:
Languages:  ENG     Pagination:  -     Citation Subset:  -    
a Department of Communication , University of Maryland , College Park , Maryland , USA.
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