Document Detail


Cue-based decision making. A new framework for understanding the uninvolved food consumer.
MedLine Citation:
PMID:  20420871     Owner:  NLM     Status:  MEDLINE    
Abstract/OtherAbstract:
This article examines the processes that occur within the consumer's head as they make a choice between alternative market offers at a low level of involvement. It discusses recent research that indicates that the Theory of Planned Behaviour and its derivatives have restricted validity as a predictor of food consumers' evaluations and purchase patterns. This has significant implications as Planned Behaviour is the dominant paradigm within food industry research. The article demonstrates that Planned Behaviour has acquired this status more by default than by proven merit. The specific reasons for the failure of Planned Behaviour are discussed. An alternative paradigm, Cue-Based Decision Making is developed from an existing literature, and is proposed as a basis for increasing our understanding of the uninvolved food consumer in order to predict and influence their behaviour.
Authors:
Robert P Hamlin
Publication Detail:
Type:  Journal Article     Date:  2010-04-24
Journal Detail:
Title:  Appetite     Volume:  55     ISSN:  1095-8304     ISO Abbreviation:  Appetite     Publication Date:  2010 Aug 
Date Detail:
Created Date:  2010-07-08     Completed Date:  2010-10-18     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  8006808     Medline TA:  Appetite     Country:  England    
Other Details:
Languages:  eng     Pagination:  89-98     Citation Subset:  IM    
Copyright Information:
2010 Elsevier Ltd. All rights reserved.
Affiliation:
Department of Marketing, University of Otago, Dunedin, New Zealand. robert.hamlin@otago.ac.nz <robert.hamlin@otago.ac.nz>
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MeSH Terms
Descriptor/Qualifier:
Attitude
Behavior
Cognition
Consumer Satisfaction*
Cues*
Decision Making*
Food Industry
Food Preferences / psychology*
Humans
Models, Psychological

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine


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