| Creating a market strategy for 'brand loyalty'. | |
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MedLine Citation:
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PMID: 10145507 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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A healthcare organization's financial well-being stems from sound strategic planning, which increasingly requires the merger of marketing intelligence and financial management expertise. As a participant in strategic planning, a hospital's chief financial officer (CFO) ensures that plans achieve organizational goals for growth and return on investment. CFOs can apply their analytical and measurement skills to help determine areas of strength and potential growth, then match those services to market segments. |
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Authors:
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G M Hutter |
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Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: Healthcare financial management : journal of the Healthcare Financial Management Association Volume: 45 ISSN: 0735-0732 ISO Abbreviation: Healthc Financ Manage Publication Date: 1991 Oct |
Date Detail:
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Created Date: 1991-10-23 Completed Date: 1991-10-23 Revised Date: 2000-12-18 |
Medline Journal Info:
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Nlm Unique ID: 8215859 Medline TA: Healthc Financ Manage Country: UNITED STATES |
Other Details:
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Languages: eng Pagination: 22-4, 26, 28-30 passim Citation Subset: H |
Export Citation:
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APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
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Financial Management, Hospital
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trends* Health Services Needs and Demand / statistics & numerical data Income Marketing of Health Services / methods* Planning Techniques Product Line Management* United States |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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