Document Detail

Contextual influences on liking and preference.
MedLine Citation:
PMID:  17624625     Owner:  NLM     Status:  MEDLINE    
The paper addresses the topic of how much an individual likes a stimulus and also how much that individual prefers it to other stimuli. Research is reviewed showing that the context in which the stimulus is presented affects both liking and preference judgments. Having subjects think of the context stimuli and the test stimuli as being in different categories reduces the impact of the context stimuli on the ratings of the test stimuli and might be used to avoid such context effects in determining liking of and preferences for stimuli.
Debra A Zellner
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Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't; Review     Date:  2007-05-18
Journal Detail:
Title:  Appetite     Volume:  49     ISSN:  0195-6663     ISO Abbreviation:  Appetite     Publication Date:  2007 Nov 
Date Detail:
Created Date:  2007-11-09     Completed Date:  2008-03-11     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  8006808     Medline TA:  Appetite     Country:  England    
Other Details:
Languages:  eng     Pagination:  679-82     Citation Subset:  IM    
Montclair State University, Montclair, NJ 07043, USA.
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MeSH Terms
Food Preferences / physiology,  psychology*
Psychological Theory

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