| Consumer involvement: effects on information processing from over-the-counter medication labels. | |
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MedLine Citation:
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PMID: 11727293 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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The objective of this study was to evaluate the effects of consumer involvement on information processing from over-the-counter (OTC) medication labels. A sample of 256 students evaluated simulated OTC product labels for two product categories (headache and cold) in random order. Each participant evaluated labels after reading a scenario to simulate high and low involvement respectively. A questionnaire was used to collect data on variables such as label comprehension, attitude-towards-product label, product evaluation, and purchase intention. The results indicate that when consumers are involved in their purchase of OTC medications they are significantly more likely to understand information from the label and evaluate it accordingly. However, involvement does not affect attitude-towards-product label nor does it enhance purchase intention. |
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Authors:
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S S Sansgiry; P S Cady; S Sansgiry |
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Publication Detail:
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Type: Clinical Trial; Evaluation Studies; Journal Article; Randomized Controlled Trial; Research Support, Non-U.S. Gov't |
Journal Detail:
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Title: Health marketing quarterly Volume: 19 ISSN: 0735-9683 ISO Abbreviation: Health Mark Q Publication Date: 2001 |
Date Detail:
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Created Date: 2001-11-30 Completed Date: 2002-01-02 Revised Date: 2008-11-21 |
Medline Journal Info:
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Nlm Unique ID: 8306485 Medline TA: Health Mark Q Country: United States |
Other Details:
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Languages: eng Pagination: 61-78 Citation Subset: H |
Affiliation:
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Department of Clinical Sciences and Administration, University of Houston, College of Pharmacy, Texas Medical Center, 1441 Moursund Street, Houston, TX 77030, USA. |
Export Citation:
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APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
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Advertising as Topic Analysis of Variance Consumer Participation / statistics & numerical data* Drug Information Services / utilization Drug Labeling / standards* Humans Nonprescription Drugs / supply & distribution* Questionnaires United States United States Food and Drug Administration |
| Chemical | |
Reg. No./Substance:
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0/Nonprescription Drugs |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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