Document Detail

Consumer demand for personalized nutrition and functional food.
MedLine Citation:
PMID:  19685435     Owner:  NLM     Status:  MEDLINE    
New developments in nutrigenetic research and the European regulation 1924/2006 on health claims have spurred interest in developing and marketing functional food designed for personalized nutrition. Personalized nutrition uses genetic information regarding a person's health risk profile. Specifically adapted nutrition recommendations are claimed to help reducing disease risk. An internet survey was conducted in December 2007 using a sample of 452 randomly selected adults in Germany. The survey instrument assesses if consumers would be willing to participate in genetic risk profiling, if they are interested in personalized nutrition advice and if they desire functional food products adapted to their individual nutrigenetic profile. In addition, we estimate the acceptance of functional food products designed to reduce the risk of cardio-vascular diseases. Consumers have a positive attitude towards the testing of their genetic profile to be used in nutrient advice. About 45 % of the sample would agree to such a test and like to obtain a personalized advice on nutrition. Similarly, more than 40 % of the sample showed a positive willingness to buy the proposed functional food products. Given these results, the concept of personalized nutrition seems promising. However, several challenges remain regarding targeted nutrition advice and food marketing.
Jutta Roosen; Maike Bruhn; Rebecca-Ariane Mecking; Larissa S Drescher
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Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't    
Journal Detail:
Title:  International journal for vitamin and nutrition research. Internationale Zeitschrift für Vitamin- und Ernährungsforschung. Journal international de vitaminologie et de nutrition     Volume:  78     ISSN:  0300-9831     ISO Abbreviation:  Int J Vitam Nutr Res     Publication Date:  2008 Dec 
Date Detail:
Created Date:  2009-08-17     Completed Date:  2009-10-01     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  1273304     Medline TA:  Int J Vitam Nutr Res     Country:  Switzerland    
Other Details:
Languages:  eng     Pagination:  269-74     Citation Subset:  IM    
Technische Universitaet Muenchen, Chair for Marketing and Consumer Research Alte Akademie, Freising, Germany.
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MeSH Terms
Cardiovascular Diseases / prevention & control
Diet Therapy
Health Care Surveys
Health Services Needs and Demand
Middle Aged
Patient Acceptance of Health Care*

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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