Document Detail

Consumer choice: Linking consumer intentions to actual purchase of GM labeled food products.
MedLine Citation:
PMID:  24051512     Owner:  NLM     Status:  Publisher    
With a mandatory labeling scheme for GM food in Europe since 2004 measuring actual consumer choice in practice has become possible. Anticipating Europeans negative attitude toward GM food, the labeling was enforced to allow consumers to make an informed choice. We studied consumers actual purchase behavior of GM food products and compared this with their attitude and behavioral intention for buying GM food. We found that despite a majority of consumers voicing a negative attitude toward GM food over 50% of our European respondents stated that they did not actively avoid the purchase of GM food and 6% actually purchased a GM labeled food products in the period between September 2006 and October 2007. Our results imply that a voiced negative attitude of consumers in responses to questionnaires about their intentions is not a reliable guide for what they actually do in supermarkets.
Susanne Sleenhoff; Patricia Osseweijer
Publication Detail:
Type:  JOURNAL ARTICLE     Date:  2013-9-19
Journal Detail:
Title:  GM crops & food     Volume:  4     ISSN:  2164-5701     ISO Abbreviation:  GM Crops Food     Publication Date:  2013 Sep 
Date Detail:
Created Date:  2013-9-20     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  101572655     Medline TA:  GM Crops Food     Country:  -    
Other Details:
Languages:  ENG     Pagination:  -     Citation Subset:  -    
Delft University of Technology; Faculty of Applied Sciences; Department of Biotechnology; Section Biotechnology & Society; Delft, The Netherlands; CSG Centre for Society and the Life Sciences; Nijmegen, The Netherlands; Kluyver Centre for Genomics of Industrial Fermentation; Delft, The Netherlands.
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