Document Detail

Comparison of price change and health message interventions in promoting healthy food choices.
MedLine Citation:
PMID:  12211518     Owner:  NLM     Status:  MEDLINE    
This study examines the feasibility and effectiveness of an environmental intervention for improving diet by comparing the impact of health messages, lowered prices, and their combination on the purchase of healthy food items in a restaurant. Price decreases alone, rather than a combination of price decreases and health messages, were associated with a higher level of increased purchases of some healthy food items as compared with control items over a 4-month period. Price decreases may be a more powerful means than health messages of increasing consumption of healthy foods. Health messages may have paradoxical effects if foods labeled as healthy are assumed to taste bad.
Katherine Battle Horgen; Kelly D Brownell
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Publication Detail:
Type:  Clinical Trial; Comparative Study; Journal Article    
Journal Detail:
Title:  Health psychology : official journal of the Division of Health Psychology, American Psychological Association     Volume:  21     ISSN:  0278-6133     ISO Abbreviation:  Health Psychol     Publication Date:  2002 Sep 
Date Detail:
Created Date:  2002-09-04     Completed Date:  2003-03-03     Revised Date:  2009-11-19    
Medline Journal Info:
Nlm Unique ID:  8211523     Medline TA:  Health Psychol     Country:  United States    
Other Details:
Languages:  eng     Pagination:  505-12     Citation Subset:  IM    
Department of Psychology, Yale University, New Haven, Connecticut 06520, USA.
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MeSH Terms
Food Preferences / psychology*
Health Behavior*
Health Knowledge, Attitudes, Practice
Health Promotion*
Nutritional Sciences / education*
Obesity / prevention & control*,  psychology
Restaurants / economics*

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