Document Detail

Comparison of 4 recruiting strategies in a smoking cessation trial.
MedLine Citation:
PMID:  22584086     Owner:  NLM     Status:  MEDLINE    
OBJECTIVES: To compare 4 online and off-line recruiting methods.
METHODS: Young adult smokers (n=3353) were recruited to a trial comparing smoking cessation services with an online health risk assessment (HRA), online ads, offline materials, and quit-line screening.
RESULTS: Online ads (n=1426; $41.35) and off-line materials recruited the most smokers (n=1341; $56.23) for the lowest cost. Quitline screening was more expensive (n=189; $132.22), but enrollees used cessation services the most (34%-82%). Online HRA was least successful and most costly (n=397; $630.85) but had the highest follow-up (45%-55%).
CONCLUSIONS: Online ads and off-line materials were most effective and cost-effective methods.
David B Buller; Richard Meenan; Herb Severson; Abigail Halperin; Erika Edwards; Brooke Magnusson
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Publication Detail:
Type:  Comparative Study; Journal Article    
Journal Detail:
Title:  American journal of health behavior     Volume:  36     ISSN:  1945-7359     ISO Abbreviation:  Am J Health Behav     Publication Date:  2012 Sep 
Date Detail:
Created Date:  2012-05-15     Completed Date:  2012-07-24     Revised Date:  2013-09-03    
Medline Journal Info:
Nlm Unique ID:  9602338     Medline TA:  Am J Health Behav     Country:  United States    
Other Details:
Languages:  eng     Pagination:  577-88     Citation Subset:  IM    
Klein Buendel, Inc, Golden, CO, USA.
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MeSH Terms
Advertising as Topic / economics
Clinical Trials as Topic
Costs and Cost Analysis
Internet / economics
Patient Selection*
Risk Assessment
Smoking Cessation*
Young Adult
Grant Support

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