| Comparison of 4 recruiting strategies in a smoking cessation trial. | |
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MedLine Citation:
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PMID: 22584086 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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OBJECTIVES: To compare 4 online and off-line recruiting methods. METHODS: Young adult smokers (n=3353) were recruited to a trial comparing smoking cessation services with an online health risk assessment (HRA), online ads, offline materials, and quit-line screening. RESULTS: Online ads (n=1426; $41.35) and off-line materials recruited the most smokers (n=1341; $56.23) for the lowest cost. Quitline screening was more expensive (n=189; $132.22), but enrollees used cessation services the most (34%-82%). Online HRA was least successful and most costly (n=397; $630.85) but had the highest follow-up (45%-55%). CONCLUSIONS: Online ads and off-line materials were most effective and cost-effective methods. |
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Authors:
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David B Buller; Richard Meenan; Herb Severson; Abigail Halperin; Erika Edwards; Brooke Magnusson |
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Publication Detail:
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Type: Comparative Study; Journal Article |
Journal Detail:
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Title: American journal of health behavior Volume: 36 ISSN: 1945-7359 ISO Abbreviation: Am J Health Behav Publication Date: 2012 Sep |
Date Detail:
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Created Date: 2012-05-15 Completed Date: 2012-07-24 Revised Date: 2012-10-09 |
Medline Journal Info:
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Nlm Unique ID: 9602338 Medline TA: Am J Health Behav Country: United States |
Other Details:
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Languages: eng Pagination: 577-88 Citation Subset: IM |
Affiliation:
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Klein Buendel, Inc, Golden, CO, USA. dbuller@kleinbuendel.com |
Export Citation:
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APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
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Adolescent Adult Advertising as Topic / economics Clinical Trials as Topic Costs and Cost Analysis Female Humans Internet / economics Male Patient Selection* Risk Assessment Smoking Cessation* Young Adult |
| Grant Support | |
ID/Acronym/Agency:
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R01 CA107444/CA/NCI NIH HHS |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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