Document Detail

Community water fluoridation on the Internet and social media.
MedLine Citation:
PMID:  25230407     Owner:  NLM     Status:  In-Process    
OBJECTIVES: In the United States, 95 percent of teens and 85 percent of adults use the Internet. Two social media outlets, Facebook and Twitter, reach more than 150 billion users. This study describes anti-fluoridation activity and dominance on the Internet and social media, both of which are community water fluoridation (CWF) information sources.
METHODS: Monthly website traffic to major fluoridation websites was determined from June 2011 to May 2012. Facebook, Twitter, and YouTube fluoridation activity was categorized as "proCWF" or "anti-CWF." Twitter's anti-CWF tweets were further subcategorized by the argument used against CWF.
RESULTS: Anti-CWF website traffic was found to exceed proCWF activity five- to sixty-fold. Searching "fluoride" and "fluoridation" on Facebook resulted in 88 to 100 percent anti-CWF groups and pages; "fluoridation" on Twitter and YouTube resulted in 64 percent anti-CWF tweets and 99 percent anti-CWF videos, respectively. "Cancer, " "useless, " and "poisonous" were the three major arguments used against fluoridation.
CONCLUSIONS: Anti-fluoridation information significantly dominates the Internet and social media. Thousands of people are being misinformed daily about the safety, health, and economic benefits of fluoridation.
Aaron Mertz; Myron Allukian
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  Journal of the Massachusetts Dental Society     Volume:  63     ISSN:  0025-4800     ISO Abbreviation:  J Mass Dent Soc     Publication Date:  2014  
Date Detail:
Created Date:  2014-09-17     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  7503082     Medline TA:  J Mass Dent Soc     Country:  United States    
Other Details:
Languages:  eng     Pagination:  32-6     Citation Subset:  D    
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