Document Detail

Community attitudes about discussing sexual health: assessing public opinion of local STD prevention campaigns.
MedLine Citation:
PMID:  23450887     Owner:  NLM     Status:  MEDLINE    
OBJECTIVES: We assessed public views about the acceptability of and need for sexually transmitted disease (STD) and sexual health-related educational messaging in local campaigns.
METHODS: A 28-item state-added module was included in the 2008 New York Behavioral Risk Factor Surveillance System survey (n=3,751). Respondents rated acceptability of venues/dissemination channels and messaging and agreement with attitudinal/need statements. Additional data were analyzed from a separate state survey with individual county samples (n=36,257). We conducted univariate, bivariate, and multivariable modeling analyses.
RESULTS: Each venue was acceptable to more than three-quarters of respondents (range: 79% for billboards to 95% for teaching STD prevention in high school). All message areas were acceptable to at least 85% of respondents (acceptability rating range: 85% to 97%). More than 70% agreed that there is a need for more open discussion about STDs. Bivariate analyses identified areas where messaging tailored to specific subgroups may be helpful (e.g., 26% of white people, 44% of African Americans, and 45% of Hispanic people agreed with the statement, "I need ideas about how to talk to my partner about protection from STDs"). Little geographic variation was seen. Results of multivariable modeling on opposition showed limited interaction effects.
CONCLUSION: These data provide key information about current community norms and reflect the public's approval for hearing and seeing more about sexual health and STDs in a range of public forums.
Rosalind Thomas; Brigitte Bekan Homawoo; Kristi McClamroch; Benjamin Wise; F Bruce Coles
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Publication Detail:
Type:  Journal Article; Research Support, U.S. Gov't, P.H.S.    
Journal Detail:
Title:  Public health reports (Washington, D.C. : 1974)     Volume:  128 Suppl 1     ISSN:  1468-2877     ISO Abbreviation:  Public Health Rep     Publication Date:    2013 Mar-Apr
Date Detail:
Created Date:  2013-03-01     Completed Date:  2013-04-17     Revised Date:  2014-03-06    
Medline Journal Info:
Nlm Unique ID:  9716844     Medline TA:  Public Health Rep     Country:  United States    
Other Details:
Languages:  eng     Pagination:  73-80     Citation Subset:  AIM; IM    
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MeSH Terms
Analysis of Variance
Attitude to Health*
Behavioral Risk Factor Surveillance System
Consumer Participation
Mass Media / standards
Middle Aged
New York
Program Development / methods
Reproductive Health*
Sex Education / methods,  standards*
Sexual Behavior*
Sexually Transmitted Diseases / prevention & control*
Young Adult
Grant Support
#H25/CCH204318//PHS HHS

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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