Document Detail

Characteristics of food industry web sites and "advergames" targeting children.
MedLine Citation:
PMID:  20434075     Owner:  NLM     Status:  MEDLINE    
OBJECTIVE: To assess the content of food industry Web sites targeting children by describing strategies used to prolong their visits and foster brand loyalty; and to document health-promoting messages on these Web sites.
DESIGN: A content analysis was conducted of Web sites advertised on 2 children's networks, Cartoon Network and Nickelodeon. A total of 290 Web pages and 247 unique games on 19 Internet sites were examined.
RESULTS: Games, found on 81% of Web sites, were the most predominant promotion strategy used. All games had at least 1 brand identifier, with logos being most frequently used. On average Web sites contained 1 "healthful" message for every 45 exposures to brand identifiers.
CONCLUSIONS AND IMPLICATIONS: Food companies use Web sites to extend their television advertising to promote brand loyalty among children. These sites almost exclusively promoted food items high in sugar and fat. Health professionals need to monitor food industry marketing practices used in "new media."
Jennifer Culp; Robert A Bell; Diana Cassady
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Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't    
Journal Detail:
Title:  Journal of nutrition education and behavior     Volume:  42     ISSN:  1878-2620     ISO Abbreviation:  J Nutr Educ Behav     Publication Date:    2010 May-Jun
Date Detail:
Created Date:  2010-05-03     Completed Date:  2010-08-09     Revised Date:  2013-01-15    
Medline Journal Info:
Nlm Unique ID:  101132622     Medline TA:  J Nutr Educ Behav     Country:  United States    
Other Details:
Languages:  eng     Pagination:  197-201     Citation Subset:  IM    
Copyright Information:
Published by Elsevier Inc.
Department of Public Health Sciences, University of California, Davis, CA, USA.
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MeSH Terms
Advertising as Topic / methods*,  statistics & numerical data
Food Industry*
Health Promotion / methods,  statistics & numerical data
Internet* / statistics & numerical data
Video Games*

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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