| Candidate marketing takes the guessing game out of choosing employers. | |
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MedLine Citation:
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PMID: 20672542 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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Candidate marketing builds a foundation for relationships between employers and potential employees. Additionally, candidate marketing differentiates organizations in the marketplace. Organizations using candidate marketing to communicate the employer brand can expect a higher quality of candidates, and new employees are better prepared for the work environment and culture. Today, organizations can use a variety of integrated tools and techniques to communicate and build relationships with candidates. Candidate marketing demonstrates an organization's willingness towards transparency, and ability to invite open conversations between candidates and members of the organizations. |
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Authors:
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Judith Russell; Stacey Havel |
Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: Nursing economic$ Volume: 28 ISSN: 0746-1739 ISO Abbreviation: Nurs Econ Publication Date: 2010 May-Jun |
Date Detail:
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Created Date: 2010-08-02 Completed Date: 2010-08-16 Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 8404213 Medline TA: Nurs Econ Country: United States |
Other Details:
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Languages: eng Pagination: 195-7 Citation Subset: N |
Affiliation:
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Client Solutions, Bernard Hodes Group Health Care Division, New York, NY, USA. |
Export Citation:
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APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
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Internet Marketing of Health Services* Personnel Selection* |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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