Document Detail

Cancer prevention information-seeking among Hispanic and non-Hispanic users of the National Cancer Institute's Cancer Information Service: trends in telephone and LiveHelp use.
MedLine Citation:
PMID:  19657927     Owner:  NLM     Status:  MEDLINE    
Evidence-based strategies to enable, encourage, and support cancer prevention information seeking among Hispanic populations are needed. We examined cancer prevention information requests to the Cancer Information Service (CIS) via telephone (1-800-4-CANCER toll-free telephone information service) and LiveHelp (an instant messaging service provided in English only) from 2003 to 2006. We summarized differences in the communication channel utilized by ethnicity (Hispanic vs. non-Hispanic) and, among Hispanic information seekers, the language used during the contact (English vs. Spanish). Utilization of LiveHelp was higher among non-Hispanic than Hispanic seekers of cancer prevention information. LiveHelp use for seeking cancer prevention information increased between 2003 and 2006 for both groups, but the increase was greater among non-Hispanics than Hispanics. Nearly half of Hispanics who sought cancer prevention information did so in Spanish. Because LiveHelp is not available in Spanish, the number of Spanish-only speakers who preferred to contact CIS via LiveHelp instead of telephone is unknown. When communicating cancer prevention information via multiple channels, it is important to consider differences in access to communication technologies and preferred communication channels among ethnic minority groups.
Erika A Waters; Helen W Sullivan; Lila J Finney Rutten
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Publication Detail:
Type:  Comparative Study; Journal Article; Research Support, N.I.H., Extramural    
Journal Detail:
Title:  Journal of health communication     Volume:  14     ISSN:  1081-0730     ISO Abbreviation:  J Health Commun     Publication Date:    2009 Jul-Aug
Date Detail:
Created Date:  2009-08-06     Completed Date:  2009-12-11     Revised Date:  2013-06-02    
Medline Journal Info:
Nlm Unique ID:  9604100     Medline TA:  J Health Commun     Country:  England    
Other Details:
Languages:  eng     Pagination:  476-86     Citation Subset:  T    
Health Communication and Informatics Research Branch, Behavioral Research Program, Division of Cancer Control and Population Sciences, National Cancer Institute, Bethesda, Maryland, USA.
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MeSH Terms
Confidence Intervals
Evidence-Based Medicine
Health Education*
Health Knowledge, Attitudes, Practice
Health Promotion
Hispanic Americans / statistics & numerical data*
Hotlines / statistics & numerical data,  utilization*
Information Seeking Behavior*
Information Services / statistics & numerical data,  utilization*
Logistic Models
Middle Aged
Minority Groups
National Cancer Institute (U.S.)
Neoplasms / prevention & control*
Odds Ratio
Social Marketing
United States
Grant Support
NIH0011143336//PHS HHS

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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