Document Detail


British men's hair color preferences: An assessment of courtship solicitation and stimulus ratings.
MedLine Citation:
PMID:  21883260     Owner:  NLM     Status:  Publisher    
Abstract/OtherAbstract:
Swami, V. & Barrett, S. (2011). British men's hair color preferences: An assessment of courtship solicitation and stimulus ratings. Scandinavian Journal of Psychology. Two studies examined the influence of women's hair color on approach behavior by British men and on ratings of physical attractiveness and personality. In Study 1, a female confederate whose hair color was dyed blonde, brunette, or red was instructed to sit in several nightclubs. It was found that she was approached significantly more frequently by men in the blonde condition. In Study 2, images of the same confederate were rated by 126 men. Results showed that the brunette stimulus was rated as more physically attractive, intelligent, approachable, competent, and arrogant, whereas the blonde stimulus was rated as more needy. These results are discussed in relation to the literature on hair color and attractiveness, but also in terms of women's own perceptions of their hair color.
Authors:
Viren Swami; Seishin Barrett
Publication Detail:
Type:  JOURNAL ARTICLE     Date:  2011-8-29
Journal Detail:
Title:  Scandinavian journal of psychology     Volume:  -     ISSN:  1467-9450     ISO Abbreviation:  -     Publication Date:  2011 Aug 
Date Detail:
Created Date:  2011-9-2     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  0404510     Medline TA:  Scand J Psychol     Country:  -    
Other Details:
Languages:  ENG     Pagination:  -     Citation Subset:  -    
Copyright Information:
© 2011 The Authors. Scandinavian Journal of Psychology © 2011 The Scandinavian Psychological Associations.
Affiliation:
Department of Psychology, University of Westminster, London, UK Department of Psychology, HELP University College, Kuala Lumpur, Malaysia.
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