Document Detail


Bringing in the target audience in bystander social marketing materials for communities: suggestions for practitioners.
MedLine Citation:
PMID:  21727157     Owner:  NLM     Status:  In-Data-Review    
Abstract/OtherAbstract:
The Know Your Power( TM) social marketing campaign images model active bystander behaviors that target audience members can use in situations where sexual and relationship violence and stalking are occurring, have occurred, or have the potential to occur. In this practitioner note, we describe strategies that we have used to engage target audience members in the development of the social marketing campaign that we hope can be used by practitioners. We give examples from the development and evaluation of the Know Your Power(TM) social marketing campaign that used focus group and other types of feedback from the target audience to inform the direction of the campaign.
Authors:
Sharyn J Potter; Jane G Stapleton
Related Documents :
21880367 - Validity of criteria-based content analysis (cbca) at trial in free-narrative interviews.
20810807 - Scaling up malaria control in zambia: progress and impact 2005-2008.
21957397 - Advance directives and the family: french and american perspectives.
22206687 - Sexual health behavior interventions for u.s. latino adolescents: a systematic review o...
21209217 - Iκb kinase regulates social defeat stress-induced synaptic and behavioral plasticity.
14723297 - Religion and spirituality in child and adolescent psychiatry: a new frontier.
Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  Violence against women     Volume:  17     ISSN:  1552-8448     ISO Abbreviation:  Violence Against Women     Publication Date:  2011 Jun 
Date Detail:
Created Date:  2011-07-05     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9506308     Medline TA:  Violence Against Women     Country:  United States    
Other Details:
Languages:  eng     Pagination:  797-812     Citation Subset:  IM    
Affiliation:
University of New Hampshire, Durham, NH, USA. sharyn.potter@unh.edu.
Export Citation:
APA/MLA Format     Download EndNote     Download BibTex
MeSH Terms
Descriptor/Qualifier:

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine


Previous Document:  Static foot disorders: a major risk factor for chronic venous disease?
Next Document:  Stillbirth and neonatal mortality in monochorionic and dichorionic twins: a population-based study.