Document Detail

Bringing in the target audience in bystander social marketing materials for communities: suggestions for practitioners.
MedLine Citation:
PMID:  21727157     Owner:  NLM     Status:  In-Data-Review    
The Know Your Power( TM) social marketing campaign images model active bystander behaviors that target audience members can use in situations where sexual and relationship violence and stalking are occurring, have occurred, or have the potential to occur. In this practitioner note, we describe strategies that we have used to engage target audience members in the development of the social marketing campaign that we hope can be used by practitioners. We give examples from the development and evaluation of the Know Your Power(TM) social marketing campaign that used focus group and other types of feedback from the target audience to inform the direction of the campaign.
Sharyn J Potter; Jane G Stapleton
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  Violence against women     Volume:  17     ISSN:  1552-8448     ISO Abbreviation:  Violence Against Women     Publication Date:  2011 Jun 
Date Detail:
Created Date:  2011-07-05     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9506308     Medline TA:  Violence Against Women     Country:  United States    
Other Details:
Languages:  eng     Pagination:  797-812     Citation Subset:  IM    
University of New Hampshire, Durham, NH, USA.
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