Document Detail


Branding your medical practice.
MedLine Citation:
PMID:  20695252     Owner:  NLM     Status:  MEDLINE    
Abstract/OtherAbstract:
Branding is the process of differentiating your medical practice from all other practices in the industry. Branding takes into account the "look and feel" of your office, you and your staff your materials, and every other detail that gives your patients clues as to who you are and what you value. This article will review the strategies that go into building your own solid brand so your existing patients, as well as prospective ones, are attracted and loyal to you and your brand.
Authors:
Catherine Maley; Neil Baum
Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  The Journal of medical practice management : MPM     Volume:  25     ISSN:  8755-0229     ISO Abbreviation:  J Med Pract Manage     Publication Date:    2010 May-Jun
Date Detail:
Created Date:  2010-08-10     Completed Date:  2010-09-14     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  8605494     Medline TA:  J Med Pract Manage     Country:  United States    
Other Details:
Languages:  eng     Pagination:  379-82     Citation Subset:  T    
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MeSH Terms
Descriptor/Qualifier:
Marketing of Health Services / methods*
Practice Management, Medical*
United States

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine


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