| Branding and a child's brain: an fMRI study of neural responses to logos. | |
| | |
MedLine Citation:
|
PMID: 22997054 Owner: NLM Status: Publisher |
Abstract/OtherAbstract:
|
Branding and advertising have a powerful effect on both familiarity and preference for products, yet no neuroimaging studies have examined neural response to logos in children. Food advertising is particularly pervasive and effective in manipulating choices in children. The purpose of the present study was to examine how healthy children's brains respond to common food and other logos. A pilot validation study was first conducted with 32 children to select the most culturally familiar logos, and to match food and nonfood logos on valence and intensity. A new sample of 17 healthy weight children were then scanned using functional magnetic resonance imaging (fMRI). Food logos compared to baseline were associated with increased activation in orbitofrontal cortex and inferior prefrontal cortex. Compared to nonfood logos, food logos elicited increased activation in posterior cingulate cortex. Results confirmed that food logos activate some brain regions in children known to be associated with motivation. This marks the first study in children to examine brain responses to culturally familiar logos. Considering the pervasiveness of advertising, research should further investigate how children respond at the neural level to marketing. |
| | |
Authors:
|
Amanda S Bruce; Jared M Bruce; William R Black; Rebecca J Lepping; Janice M Henry; J Bradley C Cherry; Laura E Martin; Vlad B Papa; Ann M Davis; William M Brooks; Cary R Savage |
Related Documents
:
|
22014724 - Food sources and correlates of sodium and potassium intakes in flemish pre-school child... 16166564 - Fast food, central nervous system insulin resistance, and obesity. 19826184 - Magnetically induced vagus nerve stimulation and feeding behavior in rats. 11011954 - Aetiology of overweight and obesity in children and adolescents. 12954394 - Melatonin and methimazole mimic short-day-induced fattening in gray mouse lemurs. 12828194 - Carbohydrate, memory, and mood. |
Publication Detail:
|
Type: JOURNAL ARTICLE Date: 2012-9-20 |
Journal Detail:
|
Title: Social cognitive and affective neuroscience Volume: - ISSN: 1749-5024 ISO Abbreviation: Soc Cogn Affect Neurosci Publication Date: 2012 Sep |
Date Detail:
|
Created Date: 2012-9-21 Completed Date: - Revised Date: - |
Medline Journal Info:
|
Nlm Unique ID: 101288795 Medline TA: Soc Cogn Affect Neurosci Country: - |
Other Details:
|
Languages: ENG Pagination: - Citation Subset: - |
Affiliation:
|
MO 64110 bruceam@umkc.edu. |
Export Citation:
|
APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
|
|
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
Previous Document: Imaging depletion: fMRI provides new insights into the processes underlying ego depletion.
Next Document: Simultaneous preconcentration and determination of 2,4-D, alachlor and atrazine in aqueous samples u...