| Beyond-brand effect of television food advertisements on food choice in children: the effects of weight status. | |
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MedLine Citation:
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PMID: 18005487 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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OBJECTIVE: To investigate the effect of television food advertising on children's food intake, specifically whether childhood obesity is related to a greater susceptibility to food promotion. DESIGN: The study was a within-subject, counterbalanced design. The children were tested on two occasions separated by two weeks. One condition involved the children viewing food advertisements followed by a cartoon, in the other condition the children viewed non-food adverts followed by the same cartoon. Following the cartoon, their food intake and choice was assessed in a standard paradigm. SETTING: The study was conducted in Liverpool, UK. SUBJECTS: Fifty-nine children (32 male, 27 female) aged 9-11 years were recruited from a UK school to participate in the study. Thirty-three children were normal-weight (NW), 15 overweight (OW) and 11 obese (OB). RESULTS: Exposure to food adverts produced substantial and significant increases in energy intake in all children (P < 0.001). The increase in intake was largest in the obese children (P = 0.04). All children increased their consumption of high-fat and/or sweet energy-dense snacks in response to the adverts (P < 0.001). In the food advert condition, total intake and the intake of these specific snack items correlated with the children's modified age- and gender-specific body mass index score. CONCLUSIONS: These data suggest that obese and overweight children are indeed more responsive to food promotion, which specifically stimulates the intake of energy-dense snacks. |
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Authors:
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Jason Cg Halford; Emma J Boyland; Georgina M Hughes; Leanne Stacey; Sarah McKean; Terence M Dovey |
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Publication Detail:
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Type: Journal Article; Randomized Controlled Trial; Research Support, Non-U.S. Gov't Date: 2007-11-16 |
Journal Detail:
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Title: Public health nutrition Volume: 11 ISSN: 1368-9800 ISO Abbreviation: Public Health Nutr Publication Date: 2008 Sep |
Date Detail:
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Created Date: 2008-07-31 Completed Date: 2008-10-09 Revised Date: 2009-11-19 |
Medline Journal Info:
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Nlm Unique ID: 9808463 Medline TA: Public Health Nutr Country: England |
Other Details:
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Languages: eng Pagination: 897-904 Citation Subset: IM |
Affiliation:
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Kissileff Laboratory for the Study of Human Ingestive Behaviour, School of Psychology, Eleanor Rathbone Building, Bedford Street South, University of Liverpool, Liverpool L69 7ZA, UK. j.c.g.halford@liverpool.ac.uk |
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| MeSH Terms | |
Descriptor/Qualifier:
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Advertising as Topic Body Mass Index Cartoons as Topic Child Child Nutritional Physiological Phenomena Child Psychology* Choice Behavior* Cross-Over Studies Eating / psychology* Energy Intake / physiology* Female Food Preferences / psychology Humans Male Marketing / methods* Mass Media Obesity / etiology, psychology Overweight / etiology, psychology Television Thinness / psychology |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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