Document Detail

Beyond-brand effect of television food advertisements on food choice in children: the effects of weight status.
MedLine Citation:
PMID:  18005487     Owner:  NLM     Status:  MEDLINE    
OBJECTIVE: To investigate the effect of television food advertising on children's food intake, specifically whether childhood obesity is related to a greater susceptibility to food promotion. DESIGN: The study was a within-subject, counterbalanced design. The children were tested on two occasions separated by two weeks. One condition involved the children viewing food advertisements followed by a cartoon, in the other condition the children viewed non-food adverts followed by the same cartoon. Following the cartoon, their food intake and choice was assessed in a standard paradigm. SETTING: The study was conducted in Liverpool, UK. SUBJECTS: Fifty-nine children (32 male, 27 female) aged 9-11 years were recruited from a UK school to participate in the study. Thirty-three children were normal-weight (NW), 15 overweight (OW) and 11 obese (OB). RESULTS: Exposure to food adverts produced substantial and significant increases in energy intake in all children (P < 0.001). The increase in intake was largest in the obese children (P = 0.04). All children increased their consumption of high-fat and/or sweet energy-dense snacks in response to the adverts (P < 0.001). In the food advert condition, total intake and the intake of these specific snack items correlated with the children's modified age- and gender-specific body mass index score. CONCLUSIONS: These data suggest that obese and overweight children are indeed more responsive to food promotion, which specifically stimulates the intake of energy-dense snacks.
Jason Cg Halford; Emma J Boyland; Georgina M Hughes; Leanne Stacey; Sarah McKean; Terence M Dovey
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Publication Detail:
Type:  Journal Article; Randomized Controlled Trial; Research Support, Non-U.S. Gov't     Date:  2007-11-16
Journal Detail:
Title:  Public health nutrition     Volume:  11     ISSN:  1368-9800     ISO Abbreviation:  Public Health Nutr     Publication Date:  2008 Sep 
Date Detail:
Created Date:  2008-07-31     Completed Date:  2008-10-09     Revised Date:  2009-11-19    
Medline Journal Info:
Nlm Unique ID:  9808463     Medline TA:  Public Health Nutr     Country:  England    
Other Details:
Languages:  eng     Pagination:  897-904     Citation Subset:  IM    
Kissileff Laboratory for the Study of Human Ingestive Behaviour, School of Psychology, Eleanor Rathbone Building, Bedford Street South, University of Liverpool, Liverpool L69 7ZA, UK.
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MeSH Terms
Advertising as Topic
Body Mass Index
Cartoons as Topic
Child Nutritional Physiological Phenomena
Child Psychology*
Choice Behavior*
Cross-Over Studies
Eating / psychology*
Energy Intake / physiology*
Food Preferences / psychology
Marketing / methods*
Mass Media
Obesity / etiology,  psychology
Overweight / etiology,  psychology
Thinness / psychology

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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