Document Detail

Behavioral economics: merging psychology and economics for lifestyle interventions.
MedLine Citation:
PMID:  23332337     Owner:  NLM     Status:  In-Data-Review    
The field of behavioral economics combines psychology and economics to investigate how individuals actually behave as opposed to how they would behave if they were being perfectly rational (as in the sense of maximizing their utility). Although initial applications focused on consumer behavior, such as explaining why people failed to save adequately for retirement, the field has moved increasingly into the area of explaining health behaviors as well as the design of lifestyle interventions, such as weight loss and smoking-cessation programs. This article provides an overview of several important behavioral economics concepts of relevance to public health and health behavior change.
Tryggvi Thorgeirsson; Ichiro Kawachi
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  American journal of preventive medicine     Volume:  44     ISSN:  1873-2607     ISO Abbreviation:  Am J Prev Med     Publication Date:  2013 Feb 
Date Detail:
Created Date:  2013-01-21     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  8704773     Medline TA:  Am J Prev Med     Country:  Netherlands    
Other Details:
Languages:  eng     Pagination:  185-9     Citation Subset:  IM    
Copyright Information:
Copyright © 2013 American Journal of Preventive Medicine. Published by Elsevier Inc. All rights reserved.
Department of Society, Human Development, and Health, Harvard School of Public Health, Boston, Massachusetts; Department of Pediatrics, National University Hospital of Iceland, Reykjavik, Iceland. Electronic address:
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