| Beauty and Healing: Examining Sociocultural Expectations of the Embodied Goddess. | |
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MedLine Citation:
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PMID: 21360223 Owner: NLM Status: Publisher |
Abstract/OtherAbstract:
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Studies indicate mental health improvement can occur via religious communities offering social support and other resources. Many people from many cultures regard medicine as a supernatural or magical treatment that can somehow lead to a better state of living. In medical advertising, female role portrayal involves the blending of beauty, ritual and attractiveness in combination with the best product image. A Chinese saying suggests that, "A girl will doll herself up for him who loves her." Female role attraction is a very important ethical subject in gender issues. Moving forward in time, female role visualization and consumption in medical advertising reveal depictions that encouraged women to do some self-searching and find, or develop, inner strength. This study is designed to examine female role portrayals in a restricted patriarchal society. The results indicate that the ideology of motherhood is an accepted social orientation that the public readily identifies with. Results further indicate that beautification through medical products incorporates an emotional element of religious healing and that the objectification of beauty in the media reveals a possible neglect of women's internal beauty. |
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Authors:
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Jin-Tsann Yeh; Chyong-Ling Lin |
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Publication Detail:
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Type: JOURNAL ARTICLE Date: 2011-3-1 |
Journal Detail:
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Title: Journal of religion and health Volume: - ISSN: 1573-6571 ISO Abbreviation: - Publication Date: 2011 Mar |
Date Detail:
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Created Date: 2011-3-1 Completed Date: - Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 2985199R Medline TA: J Relig Health Country: - |
Other Details:
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Languages: ENG Pagination: - Citation Subset: - |
Affiliation:
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Department of Commercial Design, Vanung University, No. 1, Van-Nung Rd., Chung-Li, Tao-Yuan, 32061, Taiwan, jtyeh26@vnu.edu.tw. |
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From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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