Document Detail

Beat the Heat: don't forget your drink - a brief public education program.
MedLine Citation:
PMID:  20649772     Owner:  NLM     Status:  MEDLINE    
BACKGROUND: The Beat the Heat: don't forget your drink program was initiated to enable the general public to recognise and manage heat stress. It was accompanied by a telephone survey to assess program reach and knowledge and behaviours of the general public in managing heat stress. METHODS: The program was implemented in the Riverina-Murray region of New South Wales, in the summer of 2008/09, through radio and television sound bytes, newspaper announcements, distribution of posters and brochures, and public talks. Computer Assisted Telephone Interviews were conducted with 328 randomly selected participants from across the region. RESULTS: Sixty-three per cent of participants reported hearing heat health warnings and 53% changed their heat management strategies, although only 25% recalled the program slogan. On average, participants self-rated their understanding of managing heat health at 7.9 on a 10 point scale. More than 75% of participants said they would recognise the symptoms of heat stress. Most reported exposure to heat and health information from television, radio and newspapers rather than from posters, brochures and talks. Those at greatest risk included people who worked or exercised outdoors, men and those taking medication. CONCLUSIONS: Television, radio and newspapers were successful media for the program. Knowledge and responses of the general public to heat risks were well developed, with several exceptions - people taking medications, or working or playing sports outdoors, as well as tourists and men. These exceptions should be targeted in future programs.
Tracey Oakman; Helen Byles-Drage; Rodney Pope; Jessica Pritchard
Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't    
Journal Detail:
Title:  Australian and New Zealand journal of public health     Volume:  34     ISSN:  1753-6405     ISO Abbreviation:  Aust N Z J Public Health     Publication Date:  2010 Aug 
Date Detail:
Created Date:  2010-07-23     Completed Date:  2010-09-14     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9611095     Medline TA:  Aust N Z J Public Health     Country:  Australia    
Other Details:
Languages:  eng     Pagination:  346-50     Citation Subset:  IM    
Public Health Unit, Greater Southern Area Health Service, New South Wales.
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MeSH Terms
Communications Media*
Health Education / methods*
Health Promotion
Heat Stress Disorders / prevention & control*,  therapy
Information Dissemination
Interviews as Topic
Middle Aged
New South Wales
Program Evaluation
Public Health*
Young Adult

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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