Document Detail

Australian adult consumers' beliefs about plant foods: a qualitative study.
MedLine Citation:
PMID:  16267149     Owner:  NLM     Status:  MEDLINE    
This exploratory qualitative study examined consumers' perceived barriers and benefits of plant food (fruits, vegetables, grains, legumes, nuts, seeds) consumption and views on the promotion of these foods. Ten focus groups were conducted in Melbourne, Australia. Groups consisted of employees of various workplaces, community group members, university students, and inner-city residents. Health-related benefits predominated, particularly relating to the properties of plant foods (e.g., vitamins). Taste, variety, versatility, and environmental benefits were also considered important. The main barriers to eating plant foods were lack of knowledge and skills and length of preparation time. The poor quality of plant foods was also an issue for consumers. Awareness of the promotion of plant foods was generally high. Participants noted that promotions require a stronger practical emphasis with a focus on quick, easy-to-prepare foods and meals. These findings provide insight into effective ways to promote a higher consumption of plant foods.
Emma Lea; Anthony Worsley; David Crawford
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Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't    
Journal Detail:
Title:  Health education & behavior : the official publication of the Society for Public Health Education     Volume:  32     ISSN:  1090-1981     ISO Abbreviation:  Health Educ Behav     Publication Date:  2005 Dec 
Date Detail:
Created Date:  2005-11-03     Completed Date:  2006-03-01     Revised Date:  2006-11-15    
Medline Journal Info:
Nlm Unique ID:  9704962     Medline TA:  Health Educ Behav     Country:  United States    
Other Details:
Languages:  eng     Pagination:  795-808     Citation Subset:  IM    
Centre for Physical Activity and Nutrition Research, School of Exercise and Nutrition Sciences, Deakin University, Victoria, Australia.
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MeSH Terms
Focus Groups
Food Habits / psychology*
Health Knowledge, Attitudes, Practice*
Health Promotion / methods*
Plants, Edible*
Qualitative Research
Social Marketing
Socioeconomic Factors

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