Document Detail

Auction Fever: Exploring Informational Social Influences on Bidder Choices.
MedLine Citation:
PMID:  21192763     Owner:  NLM     Status:  Publisher    
Abstract Previous investigations of herd behavior have identified the importance of informational social influences in consumer decision making. This research presents three studies examining herd behavior in online auctions. The three studies addressed the influence on bidder online choices of herd cues frequently found in online auctions, including bid number, feedback ratings, and number of questions and answers. This research also investigated the effect of different levels of herd cues on bidder online choices under high and low brand awareness in online auctions. The experimental results demonstrated that bidders use online herd cues when making decisions in online auctions. Additionally, different levels of herd cues influence bidder online choices in both high and low brand awareness product situations.
Yi-Fen Chen
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Publication Detail:
Type:  JOURNAL ARTICLE     Date:  2010-12-30
Journal Detail:
Title:  Cyberpsychology, behavior and social networking     Volume:  -     ISSN:  2152-2723     ISO Abbreviation:  -     Publication Date:  2010 Dec 
Date Detail:
Created Date:  2011-1-3     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  101528721     Medline TA:  Cyberpsychol Behav Soc Netw     Country:  -    
Other Details:
Languages:  ENG     Pagination:  -     Citation Subset:  -    
Department of International Trade, Chung Yuan Christian University , Chung Li, Taiwan .
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