Document Detail


Attitudes and behavior of african-americans regarding the consumption of herbal products--an exploratory study.
MedLine Citation:
PMID:  19197655     Owner:  NLM     Status:  MEDLINE    
Abstract/OtherAbstract:
Herbal product consumption has gained increasing attention by consumers over the past several years. Many assume that herbal products are natural and hence cannot do any harm. However, there is no doubt that the consumption of herbal products has often been influenced by an individual's cultural and racial backgrounds. This article is based on a survey of one such population subgroup--the African-American population. The results from this study will hopefully enlighten the marketers of herbal products and help them in devising appropriate marketing strategies when targeting this particular population subgroup.
Authors:
Bob S Brown; Dennis Emmett; Ashish Chandra
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  Journal of hospital marketing & public relations     Volume:  19     ISSN:  1539-0942     ISO Abbreviation:  J Hosp Mark Public Relations     Publication Date:    2009 Jan-Jun
Date Detail:
Created Date:  2009-02-06     Completed Date:  2009-03-31     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  101121477     Medline TA:  J Hosp Mark Public Relations     Country:  United States    
Other Details:
Languages:  eng     Pagination:  40-51     Citation Subset:  H    
Affiliation:
Marshall University Graduate College, Huntington, West Virginia, USA.
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MeSH Terms
Descriptor/Qualifier:
Adult
African Americans / psychology*
Female
Health Knowledge, Attitudes, Practice*
Humans
Male
Middle Aged
Phytotherapy / utilization*
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