Document Detail


Association of consumers' sex and eyedness and lighting and wall color of a store with price attraction and perceived quality of goods and inside visual appeal.
MedLine Citation:
PMID:  17165407     Owner:  NLM     Status:  MEDLINE    
Abstract/OtherAbstract:
The associations of sex and eyedness of consumers in a market and the market's lighting and wall color with price attraction and perceived quality of goods and the inside visual appeal were studied using an inventory after shopping by 440 men and 478 women, 20 to 60 years old (M = 29.3, SD = 10.2). Two lights (soft and bright) and 4 colors (blue, yellow, green, and red) and neutral light (white) were used. Women rated the prices of goods more attractive compared to men. In the total sample, left-eye preferents rated visual appeal higher compared to right-eye preferents. Bright light was associated with higher visual appeal than soft light. Green was associated with the highest inside visual appeal and perceived quality of goods, which may be due to its intermediate wavelength.
Authors:
Onder Barli; Bilsen Bilgili; Senol Dane
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  Perceptual and motor skills     Volume:  103     ISSN:  0031-5125     ISO Abbreviation:  Percept Mot Skills     Publication Date:  2006 Oct 
Date Detail:
Created Date:  2006-12-14     Completed Date:  2007-02-12     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  0401131     Medline TA:  Percept Mot Skills     Country:  United States    
Other Details:
Languages:  eng     Pagination:  447-50     Citation Subset:  IM    
Affiliation:
Atatürk University, Erzurum, Turkey.
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MeSH Terms
Descriptor/Qualifier:
Adult
Affect
Attitude*
Color*
Consumer Satisfaction*
Dominance, Ocular*
Female
Humans
Interior Design and Furnishings*
Lighting*
Male
Marketing*
Middle Aged
Motivation*
Sex Factors
Visual Perception*

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine


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